by AMANDA KAISER
From WWD ISSUE 03/19/2009
TOKYO ??” Seven For All Mankind??™s Asian expansion plans took another step forward last week with the opening of a 5,000-square-foot flagship here.
The store replaced a Nicole Miller boutique located in the trendy shopping district of Daikanyama, a hilly neighborhood brimming with small shops and cafes. The brand??™s first freestanding store in Japan, it stocks Seven??™s full range of women??™s and men??™s denim, sportswear and accessories.
???Japan is the number-one market in Asia. It??™s a critical market for us to be in,??? said Seven president Topher Gaylord. ???We believe now, in this period, there is an incredible opportunity for strong brands??¦to build upon their position,??? despite the recession.
The Tokyo opening is just one component of the eight-year-old label??™s Asian expansion plan. Working with a series of local partners, the VF Corp.-owned Seven is opening 30 to 35 stores in Asia this year in locales such as Hong Kong, Taiwan, Shanghai, Beijing, Singapore and Kuala Lumpur, Malaysia.
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–Nikki Cho Russo
Tags: Seven For all Mankind