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WWD: Seven For All Mankind Opens Tokyo Flagship


From WWD ISSUE 03/19/2009


seven-for-all-mankind-opens-in-tokyoTOKYO ??” Seven For All Mankind??™s Asian expansion plans took another step forward last week with the opening of a 5,000-square-foot flagship here.

The store replaced a Nicole Miller boutique located in the trendy shopping district of Daikanyama, a hilly neighborhood brimming with small shops and cafes. The brand??™s first freestanding store in Japan, it stocks Seven??™s full range of women??™s and men??™s denim, sportswear and accessories.

???Japan is the number-one market in Asia. It??™s a critical market for us to be in,??? said Seven president Topher Gaylord. ???We believe now, in this period, there is an incredible opportunity for strong brands??¦to build upon their position,??? despite the recession.

The Tokyo opening is just one component of the eight-year-old label??™s Asian expansion plan. Working with a series of local partners, the VF Corp.-owned Seven is opening 30 to 35 stores in Asia this year in locales such as Hong Kong, Taiwan, Shanghai, Beijing, Singapore and Kuala Lumpur, Malaysia.

For the full story click here


–Nikki Cho Russo


Posted Mar 19 2009 in Uncategorized

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