by
From WWD ISSUE 06/11/2009
LOS ANGELES ??” Rock & Republic is giving fashion basics a twist in a new line for fall called Plain Wrap.
It is the latest move by the premium denim label to evolve with the challenging economy. With the lower prices and tongue-in-cheek branding, Rock & Republic hopes to appeal to a younger crowd as well as its existing customers.
The brand plans to offer T-shirts, jeans, hoodies and Windbreakers for men and women. Leggings and a tank top will be available for women only. Ultimately, the company is striving to provide a head-to-toe look with his-and-hers sneakers and stilettos.
In keeping with Plain Wrap??™s name, each item in the collection is emblazoned with its name in capital letters. For instance, a screen print of ???LEGGINGS??? spans from the calf to the midthigh on the footless tights, and the women??™s skinny jeans are identified as ???JEANS??? on the waistband.
–Nikki Cho Russo
Tags: Plain Wrap, Rock & Replublic, WWD
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