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WWD News: Sonia Rykiel Previews H&M Lingerie Line, Zac Posen to Design for Target


The French designer of whimsically romantic, ultra-feminine clothing, Sonia Rykiel, will hit H&M stores this week!  Prices will start at 7.95 euros, or $12 at current exchange rates, for thongs, rising to 19.95 euros, or $30, for bras and 79.95 euros, or $114.5, for homewear items.

Zac Posen to design for Target’s Go International line, which will launch April 25th!

Read the WWD articles below.

–Nikki Cho Russo

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Sonia Rykiel Previews H&M Lingerie Line

by ELENA BERTON

sonia-rykiel-for-hmPARIS ??” Sonia Rykiel has given WWD a preview of the first looks from its lingerie collaboration with H&M, which will hit stores this week.

The one-off collection marks a first for the successful series of collaborations that the Swedish fast-fashion giant has secured with high-profile fashion designers.

The 70-piece collection will be available on Saturday in 1,500 H&M stores worldwide and will go on sale at the same time at Rykiel boutiques ??” the first time a guest designer for H&M will do so. The French firm counts 44 boutiques worldwide, along with 52 in-store shops.

???I wanted to show that I am very proud of this collection,??? Sonia Rykiel??™s daughter, Nathalie, who is president and artistic director of the fashion house, told WWD. ???I also wanted to entice women who love our brand, but who may be hesitant to visit our boutiques.???

Click here to read the full article


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Zac Posen to Design for Target

by SHARON EDELSON

Zac Posen, who has dressed stars such as Kate Winslet, Gwyneth Paltrow and Jennifer Lopez, will be the next limited edition designer of Target??™s Go International series.

Posen??™s Go International collection will be available at most Target stores nationwide and online at Target.com from April 25 through May 30.

Go International, which focuses on young or emerging designers, has, since 2007, featured Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon and Tracy Feith. Next month, Target will introduce Rodarte, the collection designed by sisters Kate and Laura Mulleavy.

Target did not disclose prices for Posen??™s collection, but previous Go collections have been in the $14.99 to $149.99 range. Posen??™s own collection is priced from $900 to $12,000, with custom pieces fetching upward of $20,000.

Click here to read the full article

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Posted Nov 30 2009 in Uncategorized

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