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WWD News: Rodarte a ‘Go’ With Target

Rodarte a ‘Go’ With Target


From WWD ISSUE 08/05/2009


rodarteDesigning sisters Kate and Laura Mulleavy will be bringing their ethereal sensibility to a wider world when Target introduces Rodarte in December as part of its Go International series of limited collections. 

The 55-piece Rodarte line for Go International will launch at most Target stores nationwide and on on Dec. 20, and will be available through Feb. 6. While it may be hard to imagine translating Rodarte??™s hand-wrought designs for the mass market, Target claims to have stayed true to the spirit of the luxury-priced label. 

???What you??™ll notice is an amazing eye for detail,??? said Joshua Thomas, a Target spokesman. ???It??™s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.??? 

Prices for Target??™s Go International Rodarte collection will range from $9.99 for knee-highs to $79.99 for a leopard print jacket. 

Rodarte, which is known for evening clothes, designed ???a variety of great holiday dresses,??? Thomas said. ???There are stand-alone pieces and pieces that can be worn together to create an ensemble by layering different patterns, textures and prints.??? 

Click here for the full story


–Nikki Cho Russo

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Posted Aug 05 2009 in Uncategorized

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