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WWD News: Replay Launches Eco-Friendly Store Line, Do-It-Yourself Fashion: Sew Happy


Replay Launches Eco-Friendly Store and Line

by LUISA ZARGANI and  ROSS TUCKER

Posted THURSDAY JUNE 25, 2009

From WWD ISSUE 06/25/2009

replays-eco-friendly-store

Replay's eco-friendly store (Photo by Courtesy Photo)

 

 

Jeans from Just Add Water

Jeans from Just Add Water

Italian jeans and sportswear brand Replay unveiled its new eco-friendly concept store and collection in Florence last week during the city??™s Pitti Uomo men??™s wear exhibition.

 

???We are addressing our customers at a sensorial-technological level,??? Replay chief executive officer Gaetano Sallorenzo said during a tour of the store. ???This is our new style, more modern, contemporary and simple. Our store image had grown a bit heavy.???

The company??™s more focused drive to find alternative solutions to heating and cooling the venue, and its research in more ecological washes, also stems from Sallorenzo??™s belief in a more sustainable lifestyle.

t-shirt-from-just-add-water

T-shirt from Just Add Water

The nature-friendly mood is set at the entrance, with a cascade of water streaming over a wall and a luscious vertical orchard.

???We called the store Regeneration because we need to use resources we already have,??? Sallorenzo said.

With a special energy-saving system, for example, the cooling and heating system springs from fresh air coming from a cellar below the ground floor, where a pool of running water is located.

???We save about 50 percent of energy this way,??? said the ceo.

Geothermic panels, wood flooring, iron details, a hearth and grass strips add to the natural vibe.

Click here for the full story

 

Do-It-Yourself Fashion: Sew Happy

by Susan Stone

Posted THURSDAY JUNE 25, 2009

From WWD FAST ISSUE 06/25/2009

cut-mag

Debut issue of Cut Magazine (Photo by Courtesy Photo)

The German fashion flock is getting crafty, and finding a slew of like-minded hip stitchers across the Continent. Maybe it??™s an expression of creativity, or perhaps a response to tight economic times, but sewing parties and the tools for DIY are becoming more prevalent with the cool set. Look past issues of Butterick or Burda on the newsstand and you??™ll find the new magazine Cut??“Leute machen Kleider (or People Making Clothes). Appearing four times a year, the Munich-based how-to guide combines fashion layouts, shopping tips and designer profiles with DIY tips. With a retail price of 7 euros, or about $9.70 at current exchange, Cut??™s spring debut comes with pullout patterns for a double-sided scarf, a pleated messenger bag and a batwing minidress. For the needle averse, there??™s also a step-by-step screen-printing guide. Lucie Schmid, 31, started the magazine after learning to sew from a class. She wanted to continue at home and went on the hunt for modern but simple patterns. When she didn??™t find any, she decided to create her own??”and a magazine to boot. Further, she realized there was a growing culture of hands-on and handmade. ???I noticed that young people had a real interest in DIY, and that they were making really great things. I wanted to make a magazine for them.??? The first issue of Cut sold out in some of Germany??™s and Switzerland??™s key book and fashion stores. The trend appears to be catching on at fashion stores, as well.

Click here for the full story

 

–Nikki Cho Russo

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Posted Jun 26 2009 in Uncategorized

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