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WWD News: Phillip Lim for Him and Loeffler Randall Launching E-commerce


In the news today, Phillip Lim is scheduled to present his men’s wear line separately from his women’s line at New York Fashion Week.  I am a die-hard 3.1 Phillip Lim fan, but not sure how I feel about the men’s line.  The tuxedo style suits are not exactly flattering.   Reminiscent of 80′s Ton Sur Ton boxy tops and  Z Cavaricci parachute pants, I hope the upcoming line for 2010 displays his true brilliance.

–Nikki Cho Russo

 

Phillip Lim for Him

by WWD Staff

From WWD ISSUE 08/11/2009

 

phillip-lim-menphillip-lim-men3phillip-lim-men2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LIM FOR HIM: The men??™s schedule for New York Fashion Week is taking shape, and the biggest surprise so far is 3.1 Phillip Lim, which will hold its first stand-alone presentation for men??™s wear, separating it from women??™s. Yigal Azrou?«l, on the other hand, is doing the opposite, bringing men and women??™s back together. General Idea, meanwhile, is graduating to a runway format. In less sunny news, 15 labels that presented men??™s wear last season are not on the calendar at this time. Furthermore, New York lost two heavy hitters when Z Zegna and Calvin Klein returned to Milan. But there are still newcomers, including Odyn Vovk, Bespoken, Claiborne by John Bartlett, Prps, Fa?§onnable and Timo Weiland.

 

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Loeffler Randall Launching E-commerce

by SOPHIA CHABBOTT

From WWD ISSUE 08/11/2009

A look from Loeffler Randall
A look from Loeffler Randall.      

Photo By Courtesy Photo

With a strong following for her cool-girl flats and louche boots, Loeffler Randall chief executive officer and creative director Jessie Randall is keen on keeping her four-year-old brand exclusive, even as it??™s ready to grow. 

Such was the reason that Randall, who scooped up the Council of Fashion Designers of America??™s Swarovski Award for Accessory Design in 2007, waited until now to introduce e-commerce. 

???Loeffler Randall has become a cult brand, but no one [retailer] can show the full embodiment and vision of the brand,??? said Randall. ???On the Web site, we??™re able to show all that.??? 

The firm??™s Web site, loefflerrandall.com, relaunches today and features the full breadth of the collection for purchase globally. Loeffler Randall is sold at 200 doors in the U.S. including Barneys New York, Neiman Marcus and Bergdorf Goodman, as well as 20 international stores. 

???Being a mom of twins, I do all of my shopping online,??? Randall said. ???This is the way it??™s going. It will be a new revenue stream for us.??? 

The site is also engaging, featuring a blog by the designer, behind-the-scenes video and look book shoots. It will offer exclusive styles and options to preorder product. 

From its inception, Loeffler Randall had planned to be a lifestyle brand with many categories starting off with footwear, then accessories and apparel, which bowed in 2007. Randall has put the handbag category on hiatus this season. 

The strategy had long been to open a brick-and-mortar store, but considering the trying economic times, the company decided to invest in its Web site for now. Stores are still in the plans for the future. 

???We are viewing this as our??¦store,??? said Randall, who said the firm??™s volume is about $10 million. 

More than half of Loeffler Randall??™s sales are from footwear, while 30 percent is derived from apparel with styles such as cinched-waist shift dresses and origami-detailed blouses.

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Posted Aug 11 2009 in Uncategorized

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