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WWD News: Alexander Wang Launches T for Men


 

Alexander Wang Launches T for Men

by JEAN SCHEIDNES

Posted FRIDAY JULY 24, 2009

From WWD ISSUE 07/24/2009

 

 

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Alexander Wang is wading carefully into men??™s wear by launching a range of basic tops under his T by Alexander Wang label. 

???Men??™s was a long time in the making,??? said the 25-year-old designer, who is known for edgy, downtown-chic women??™s wear. When he started his business with cashmere knitwear five years ago, he wanted it to be unisex but it really caught on with women. Wang won the CFDA??™s Swarovski Award for Womenswear this year. 

As his business expands and the brand begins to encompass a lifestyle, the time has come to identify the Alexander Wang man. And although his women??™s wear often has a tomboy element, don??™t expect gender bending when it comes to men??™s. There is not a stitch of flamboyant fashion in the line. 

???I have a different motive for launching men??™s. Women??™s is more about a fantasy and indulgence. But I think guys look most sexy in a T-shirt and jeans,??? he said. 

Therefore it made sense to do men??™s under the T label that launched last season. T is sometimes called a diffusion line because of its relatively accessible prices, but is not merchandised as such. It simply fills the need for jersey basics in the wardrobe. 

???The whole idea is T-shirt dressing, the ideal basics that you throw on and you layer. It??™s very much about functionality and ease,??? he said.

Click here to read the full article

 

–Nikki Cho Russo

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Posted Jul 24 2009 in Uncategorized

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