WWD: Gap, Stella McCartney Sign Kids’ Deal

by WWD Staff

From WWD ISSUE 06/10/2009

Stella McCartney??™s world just got bigger ??” and smaller.

Gap Inc. today revealed that it has signed a deal with the British designer to create one-off collections for GapKids and babyGap. The lines will launch late this year and will be carried in select GapKids and babyGap stores in the U.S., Canada, the U.K., France, Ireland and Japan, as well as online in the U.S.

???For years I??™ve wanted to create a collection for kids,??? McCartney stated. ???It??™s something I??™ve often been asked about. I believe that this one-off collaboration will be a great way for customers to be able to participate in the Stella McCartney brand. I believe that kids??™ clothing should be more accessibly priced, which is particularly important at the moment, given the current climate.???

This marks the first time McCartney will create boys??™ and girls??™ apparel. 

???I??™m looking forward to offering our GapKids and babyGap customers her unique interpretation of Gap??™s casual American aesthetic,??? Marka Hansen, president of Gap brand, stated. ???Her experience as a parent and designer are sure to delight both kids and parents alike.???

Click here to read the full article.

 

–Nikki Cho Russo

Tags: Gap, Stella McCartney

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