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WWD: Brit Retailer Joseph Revamping Stores, Label


 

Photo by Courtesy Photo

Photo by Courtesy Photo

 

I am excited to see the revamping of Joseph, the fashion retailer and label.  My first two pairs of Joseph jeans were purchased in the early 90s at Harvey Nichols.  I remember feeling like a little girl in a candy store over the vast selection and not to mention that they were not cheap. Joseph jeans and pants always fit like a glove and have amazing style.  I still have all my Joseph bottoms and they are as fresh and up to date as they were years ago.  

For Spring 2010, Seven for All Mankind will be launching a line for Joseph!  The stores worldwide will continue to carry great designers such as Martin Margiela, Stella McCartney and Alexander McQueen, but I’m most excited about seeing how their own label evolves.  

 

 

–Nikki Cho Russo

 

 

 

 

 

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Brit Retailer Joseph Revamping Stores, Label

by NINA JONES

Posted MONDAY JULY 06, 2009

From WWD ISSUE 07/06/2009

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Photo by Courtesy Photo

Photo by Courtesy Photo

Photo by Courtesy Photo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LONDON ??” Joseph, the fashion retailer that??™s been selling designer labels to Londoners since 1972, is getting a long-awaited facelift, and building its wholesale and retail businesses under new chief executive officer Sara Ferrero.

Ferrero, formerly ceo at Furla, who joined the company last year, has begun revamping stores, introducing edgy new designers and giving the Joseph private label collection ??“??”which counts Selfridges, Harvey Nichols and Le Bon March?© among its stockists ??” a new lease on life.

Alain Snege, a former buyer at Colette, has also joined as artistic director and head of buying, with the job of giving a new direction to the company??™s 28 freestanding stores worldwide.

???We want to reinterpret the role of Joseph and be a protagonist in fashion with a strong point of view,??? said Ferrero. She said she hoped to restore Joseph??™s reputation as a ???fashion curator,??? first laid by its founder, Joseph Ettedgui, who sold his share in the company in 2005. Joseph is now owned by Onward Kashiyama Co.

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Posted Jul 06 2009 in Uncategorized

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