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The Jeans Don’t Lie – Survey From Kellogg’s Special K Brand


Jeans Don't LieFrom a female perspective, it totally makes sense to use your jeans as a gauge for how much you have gained — or lost — before you slide into your favorite go-to skinny, straight leg or even wide leg denim jeans.  Do you have more of a muffin-top, or do the jeans sag in the back a bit?  According to a new — and might I say super cool — survey conducted by Kellogg’s Special K Brand cereals, “women often reward themselves with a new pair of jeans for hitting a dieting and weight goal. Women in Canada (85 percent), Korea (82 percent) and the U.S. (79 percent) are more likely than those in other countries to say they’d reward themselves with new jeans.



Here are some other key findings:

  • 65 percent of women say they would reward themselves with a new pair of jeans for hitting a dieting and weight goal.
  • Women in Canada (85 percent), Korea (82 percent) and the U.S. (79 percent) are more likely than those in other countries to say they’d reward themselves with new jeans.
  • More than 50 percent of women own a pair of jeans that doesn’t fit, and 20 percent own jeans that are too small.
  • Of those who own “too small” jeans, nearly 60 percent say they are holding on to them with the hope of again fitting into them.
  • One-third of women say they have tried to lose weight for the sole purpose of again fitting into smaller jeans.
  • The majority of women in the U.S. (62 percent) and Korea (72 percent) view dropping a jean size as a “significant accomplishment.”

READ MORE ABOUT SPECIAL K®

– Kathy Ng Hassan

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Posted Sep 24 2010 in Uncategorized

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