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Stone Blue Jeans Snags Former William Rast Design Director


stone-blue-leader-group-image

A while back, Denim Therapy reviewed some pairs of jeans by newcomer denim brand Stone Blue Jeans.  I am happy to report that Stone Blue has made an aggressive move by snagging Angie Furlong, former William Rast Design Director.  Furlong will serve as Director of Design, effective immediately, in an effort to meet the rapidly changing needs of contemporary consumers.  You grow baby.

This is quite the coup for Stone Blue Jeans, as Furlong was the first denim designer for Guess® (and later Vice President of Design after a brief departure).  She also counts Director of Special Projects for Lucky Brand® on her resume.  Looks to me that Stone Blue Jeans is positioned to become the next big player in the denim industry.

“Her collective experience has afforded her over 25 years of denim expertise at all levels. She understands how to translate consumer insights into design strategies that win in the marketplace,” said Stone Blue President, Scott Drake.

Furlong added, “Given Stone Blue’s world-renowned reputation as a premier denim lab and wash development house, I love the way the brand is able to produce the line entirely in-house, ultimately offering the unparalleled capability to provide the highest quality for the consumer at much less than premium denim counterparts. I look forward to bringing additional insight to the Stone Blue brand.”

MORE ON STONE BLUE JEANS

– Kathy Ng Hassan

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Posted Sep 30 2010 in Uncategorized

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