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Scrap Mettle: Fendi Kicks Off ‘Craft Punk’ Event


Art, fashion, music…all intertwined to make life beautiful, interesting and worth living!  I thought it would be meaningful to occasionally include news on related topics on our blog site.  After all, Denim Therapy is all about the craft of denim, which is in essence a true art form.  Oh, and not to leave out the fact that I love Fendi, particularly their apparel and shoes!

–Nikki Cho Russo

 

Scrap Mettle: Fendi Kicks Off ‘Craft Punk’ Event

Source: WWD

by MILES SOCHA

 

 

A limited edition bag, with Selleria handles, created for the ???Craft Punk??? event. Photo: Photo Courtesy

A limited edition bag, with Selleria handles, created for the ???Craft Punk??? event. Photo: Photo Courtesy

PARIS ??” How does a luxury goods brand convey craftsmanship in a vivid and compelling way?

Fendi is taking a very hands-on approach this week by enlisting 13 industrial designers to live, breathe and sleep design during ???Craft Punk,??? an event that kicks off Wednesday during the Salone del Mobile in Milan.

The designers, who hail from as far away as Japan, South Korea and Slovakia, will take up temporary residence in the space where Fendi stages its fashion shows, and have been given carte blanche to create design objects using discarded materials from the Italian brand??™s handbag factory in Florence. Also at their disposal will be 10 Fendi artisans who are bringing their sample-making prowess, having spent years transforming the sketches of Silvia Venturini-Fendi into three-dimensional objects by draping, forming, stitching, stretching and finessing fine leathers.

???Craftsmanship is a word that has been terribly abused the last 10 years, just as the word luxury has,??? said Fendi chief executive officer Michael Burke, who revealed the creation of the Fendi Foundation for Design, with ???Craft Punk??? being its first volley.

Rather than creating a permanent museum to display objects, the foundation aims to support young industrial designers in more dynamic ways by giving them a platform for international exposure through high-profile initiatives.

???It??™s not about accumulation,??? Burke said. ???It??™s about the making of: understanding what goes into the product, the craftsmanship.??¦People are ready to hear the story.???

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Posted Apr 21 2009 in Uncategorized

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