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Rue de Jean, Comfort for the Jetsetter


 A look from Rue de Jeans

A new Los Angeles produced denim line, Rue de Jeans, promises comfort without giving up style.  Cindy Yun created her own line to move with her jetsetting life.

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???I had this idea of coming up with a denim line that I can wear on the plane, something that really gives me that comfort and, at the same time, is stylish,??? said Yun.

Use of lightweight premium Italian and Japanese fabrics with 2 to 3 percent stretch is a key to achieving comfort, but Yun has gone further by adjusting other details. Instead of using a traditional leather logo patch, Yun has developed a 2-inch elastic insert that sports the logo and gives the waist room to expand when the wearer is sitting.

???I wanted it to be more of a stealth element on the logo,??? said Yun.

The women??™s collection centers around three core fits ??” a skinny, straight and flared boot cut ??” and also features corduroy and velveteen bottoms. There are several limited edition styles, including the Etoile, which features a waistband studded with Crystallized-Swarovski Elements. Some items are hand-sewn and all the jeans feature red stitching on the inside seams, adding a design element for women who roll their jeans. (WWD)

Watch out for Rue de Jean to be sold at specialty stores next month at Scoop, Atrium, Ron Herman and H Lorenzo.

–Nikki Cho Russo

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Posted Apr 01 2010 in Uncategorized

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