A new Los Angeles produced denim line, Rue de Jeans, promises comfort without giving up style. Cindy Yun created her own line to move with her jetsetting life.
???I had this idea of coming up with a denim line that I can wear on the plane, something that really gives me that comfort and, at the same time, is stylish,??? said Yun.
Use of lightweight premium Italian and Japanese fabrics with 2 to 3 percent stretch is a key to achieving comfort, but Yun has gone further by adjusting other details. Instead of using a traditional leather logo patch, Yun has developed a 2-inch elastic insert that sports the logo and gives the waist room to expand when the wearer is sitting.
???I wanted it to be more of a stealth element on the logo,??? said Yun.
The women??™s collection centers around three core fits ??” a skinny, straight and flared boot cut ??” and also features corduroy and velveteen bottoms. There are several limited edition styles, including the Etoile, which features a waistband studded with Crystallized-Swarovski Elements. Some items are hand-sewn and all the jeans feature red stitching on the inside seams, adding a design element for women who roll their jeans. (WWD)
Watch out for Rue de Jean to be sold at specialty stores next month at Scoop, Atrium, Ron Herman and H Lorenzo.
–Nikki Cho Russo
Tags: Atrium, H Lorenzo, Ron Herman, Scoop