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Pray For Mother Nature – Chip Off the Old Block


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Chip Foster, one-half of the denim wonder twins, Chip & Pepper, is going solo with his new premium denim brand, Pray For Mother Nature.  Inspired by a recent trip to Japan with his wife, Nicole, the couple will be designing the line together.

Launching in the fall and made entirely in Los Angeles of Japanese imported fabric, offered will be nine women’s styles.  Not only will they have the basic five-pocket jeans, but more fashion forward silhouettes such as slouchy cuffed trousers, denim harem pants and a slim style stitched with seams running down the back.  The jeans will retail from $158 to $198 and following the brands name, the line will donate a portion of sales to environmental charities.

Already in high demand by retailers are the Slick Rick, a five-pocket legging made of the superstretchy Japanese fabric, Who’s the Boss, motorcycle-inspired cargo pants that are sleek, slim and tight, and Action Jackson, tight center seam jeans.

PRE-ORDER AT PLANET BLUE

–Nikki Cho Russo

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Posted May 28 2010 in Uncategorized

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