At a recent trade show in New York, I stumbled upon denim brand Won Hundred. Hailing from Denmark, this brand combines all the elements of effortless style. Their fall collection features a dark palette and classic silhouettes that make me want to curl up with a cup of coffee. Their denim is heavenly — I couldn’t stop touching the fabric at the trade show.
The brand already has a devoted following in Europe and has recently come to the US. It is sold in a few boutiques in New York and is available online. It is sold at Urban Outfitters in Europe so maybe it will be in their US stores by the time the beautiful Spring Collection comes out. With prices ranging from $145-$225 for jeans, Won Hundred will soon find a place in your heart, and your closet.
WHERE TO BUY:
28 Bond St (between Lafayette and Bowery)
198 Smith St (between Baltic and Warren)
Locate online retailers via Shopstyle
— Laura Kealey
Tags: Danish denim brand, Denmark, Won Hundred