Source: WWD
by
LONDON ??” Net-a-porter.com is set to unveil a new brand: a discount designer outlet that aims to celebrate seasonless fashion.
Next month, theOutnet.com will launch with a lineup of more than 200 brands familiar to luxury shoppers, including Christian Louboutin, Alberta Ferretti, Chlo?©, Oscar de la Renta, Diane von Furstenberg and Herv?© L?©ger.
On offer will be a mix of the former season??™s merchandise, classic pieces and greatest hits resurrected from designers??™ archives, all with average discounts of 40 to 60 percent. The company also plans to give some items away for free.
???We??™ve been thinking of doing a sale shop ??” under a separate brand ??” for years, and now is the right time to focus on it,??? said Natalie Massenet, founder and chairman of Net-a-porter.
???We are no longer a start-up, but a mature, established business, and we want to follow in the footsteps of stores like Barneys Co-op and Neiman Marcus??™ Last Call,??? she said, adding the new company aims to service customers and brands alike.
I am giddy just thinking about it! I love net-a-porter! We can all use more discount designer prices. Could this be the new wave of online retail business? Gilt Groupe, Rue La La, Editor’s Closet and a slew of other online sample sale shopping is the way to go these days, if you want to search for a designer bargain at the convenience of your fingertips.
–Nikki Cho Russo
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