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Matthew Williamson Does Men’s Wear




When I think of Matthew Williamson, I can smell the fragrances of Jasmine, Ylang Ylang and Mimosa, see bursts of vibrant colors, the touch of a peacock feather and Talitha Getty lounging pool side at her Morrocan palace being fanned whilst being fed exotic fruits in her fabulous hedonistic world.  If Anna Sui is the Queen of bohemian chic, Williamson is the King.

I remember a year ago or was it two?  Time has a way of passing you by so quickly. I spotted Williamson checking out vacant store-front buildings on W.14th street in the meat packing district.  He has since opened up his New York flagship store on that very same street filled with a mesmerizing display of his collection of iconic flowy dresses and accessories.

Williamson is testing the waters with a men’s wear collection for H&M, injecting his DNA of playful colors and relaxed sensibility with a tad touch of edgy bad-boy to keep you wanting more. Eventhough it’s part of the men’s line, I will totally rock that studded jacket!  I love the colorful jeans, especially the bermuda cut-off jeans. My prediction is that his line will fly out of the stores instantly!  In stores tomorrow, May 14th!!

For a full coverage of Matthew Williamson on his collaboration with H&M, read WWD’s story below.


–Nikki Cho Russo



Williamson Tests Men’s at H&M


Source: WWD ISSUE 

Photos By John Scarisbrick


photo1Matthew Williamson hopes to launch a men??™s collection under his signature label if all goes well with his H&M men??™s initiative.

The British designer??™s first men??™s collection lands Thursday in 1,600 H&M stores. The retailer broached the idea with him in June, he said.

???They proposed to me to do a men??™s line that would complement the women??™s, and I thought I would try it because I haven??™t ever done men??™s,??? he said. ???I thought it would be interesting to design clothes that I can actually wear for a change. And also, we were thinking of doing a men??™s line in the main collection eventually, so this will be a good test for that.???

With his H&M collection, Williamson said he aimed to translate his women??™s aesthetic for men.

???I hope it has the same relaxed bohemian spirit,??? he said. ???In men??™s, you are more restricted in the fabrics you can use. I did not want to be too formal or rigid, nor too extreme, or costume. It treads a fine line, avoiding that, but evoking the same spirit as the women??™s wear.???















Click here for the full story






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Posted May 13 2009 in Uncategorized

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