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Levi’s + Opening Ceremony


Opening Ceremony+Levi's

A marketing image for the collection. Photo By Courtesy Photo

Carol Lim and Humberto Leon continue to expand their vast collaborations for their global retail store, Opening Ceremony.  This time, Opening Ceremony has partnered up with the deep rooted American heritage brand, Levi’s, to create a co-branded line of men’s and women’s products that will hit stores next month.  The capsule range will be sold at Opening Ceremony stores, levi.com, the Levi’s flagship in San Francisco and a group of exclusive wholesale accounts globally.

Both companies have been involved in a multitude of collaborations.  Levi’s has partnered with Robert Geller, Shepard Fairey and Damien Hirst.  Opening Ceremony has collaborated with Robert Clergerie, Pendleton and Chlo?« Sevigny, to name a few.

???Over the last few years, Opening Ceremony has consistently created and celebrated the freshest and most exciting stories in fashion,??? said Joshua Katz, head of collaborations, partnerships and creative concepts at Levi??™s. ???Our collaboration was really built around a shared desire to celebrate our history, not just by revising it, but rather by reinterpreting it in new and interesting ways.???

The collaboration is planned as an ongoing, multiseason project, said Katz.

The spring Levi??™s + Opening Ceremony collection is focused on corduroy. It includes unisex pants and shorts in a fine-wale fabrication, a corduroy shirt and jean jackets in corduroy and denim styles. The jackets are available in men??™s and women??™s fits. Each corduroy style comes in eight colors: fuchsia, teal, lavender, beige, curry, olive, navy or white.

The pants will retail for $148; the shorts for $106; jackets for $178, and the shirt for $128.

The collection will launch during New York Fashion Week at Opening Ceremony stores in New York, Los Angeles and Tokyo, as well as the boutique set to bow in the Ace Hotel in New York next month. The Levi??™s store in New York??™s Union Square will devote its first floor to Opening Ceremony product for several weeks beginning Feb. 19. (Source:  WWD)

Denim Therapy will keep you posted for more images on the products.

–Nikki Cho Russo

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Posted Jan 11 2010 in Uncategorized

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