Lee Jeans Company, one of America’s oldest denim companies, opens their first free standing retail store at The Crossings Premium Outlet in Tannersville, Pa. Lee plans to open three more stores in outlet malls by 2010.
???We launched Lee.com about three years ago, and from that really understood consumers were hungry for a direct experience with the Lee brand and were seeking us out,??? she said. ???Once we realized that we had that level of trust, the next extension was to look at a brick-and-mortar, but knowing that we have a huge relationship with our retailers. We don??™t want to compete ??” we want to enhance their business??? said Liz Cahill, Lee’s vice president of marketing and communications in today’s WWD.
A brief history of Lee; the company was formed in 1889 by Henry David Lee as the Lee Mercantile Company at Salina, Kansas producing dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. Later in the 1920s Lee introduced a zipper fly and continued to expand. Around this time, the first children’s overall line was sold.
During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US. In 1944, the Lazy “S” became the official Lee back pocket. In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced.
In 1996 started Lee National Denim Day as part of National Breast Cancer Awareness Month. As champions in the fight against breast cancer, Lee works with the Entertainment Industry Foundation, Lee National Denim Day has raised over $75 million to help fund breast cancer research programs. Lee will host it’s 14th annual Lee National Denim Day on Oct 2. Employees of US corporations are invited to make a $5 contribution in the fight against breast cancer in exchange for wearing jeans to workfor a day. Lee will donate $5 of every purchase made at The Crossings Outlet store throughout September to the cause.
Men's Low Bootcut
Women's Slender Secret Flap Pocket
Lee continues to provide denim globally with an all-American sensibility. Comfortable styles, affordable prices and an unwavering patriotism giving back to the community.
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–Nikki Cho Russo