Kuyichi, named after a Peruvian rainbow god, is a denim label that launched in 2001 in the Netherlands. The first denim label to use organic cotton with three main objectives: to be authentic, fairly traded and most importantly, eco-friendly. Founded by Solidaridad, a Dutch NGO that fights poverty in the South by helping to set up sustainable supply chains and promoting fair trade products. Kuyichi strives to create a safe and healthy working environment with decent wages and respectable production lines, particularly in Peru, India and Turkey, with emphasis to anti- discrimination and exploitation policies relating to child labour. What is paramount to Kuyichi is their priority of making sure that their clothes are green uses hand picked organic cotton and dyed with indigo that is immediately recycled.
Currently , they have three denim lines: Pure Denim, Pure Plus (women’s), and their new denim line, Pure Premium. Pure Premium is the cr??me de la cr??me of their luxury and eco-friendly denims. Made of 100% organic cotton with a splash of hemp, vegetable dyes, hand washed and refined hardware, consists of four models of jeans (including one for kids), as well as tops, jackets and t-shirts. Sorry ladies, this line is only for the boys. Well, you can always convert a pair into boyfriend jeans, but if that’s not for you, be sure to check out Kuyichi’s Pure Plus or Pure lines.
View all Kuyichi collections
–Nikki Cho Russo