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Jimmy Choo for H&M to Launch November 14th!


Sexy, edgy, so punk/rock ‘n’ roll and now more affordable pieces in clothing AND accessories by Jimmy Choo will be on sale at 200 H&M stores on November 14th!  This is what we have all been waiting for, so mark your calendars and count down the days to the release of Jimmy Choo for H&M!

I predict this collaboration launch will be the best and most insanely sought after line of all the designer collaborations done with H&M in the past.

Read the WWD article below:

Jimmy Choo to Accessorize H&M

by SOPHIA CHABBOTT

From WWD ISSUE 10/19/2009

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pic31Fond of glamorous, oversize sunglasses and sky-high stiletto boots, Tamara Mellon is not a person one would associate with the word ???bargain.??? 

And dressed head to toe in an ultraviolet suede minidress and strappy sandals from the Jimmy Choo for H&M capsule collection, Mellon, founder and president of the luxury shoemaker, admitted: ???It was a challenge for us to create high-quality pieces at an H&M price point.??? 

The Jimmy Choo for H&M line, which hits some 200 H&M stores Nov. 14, is the first time the fast-fashion retailer will collaborate with an accessories brand after doing successful one-off apparel collections with the likes of Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli and, most recently, Matthew Williamson. Another first is on Mellon??™s part: She has spearheaded her first apparel designs under the Jimmy Choo name. 

pic22???It was H&M??™s idea to [do clothes], and as soon as they said it, I really wanted to do it,??? said Mellon, who said she has no imminent plans to launch ready-to-wear under the Jimmy Choo umbrella, but added: ???Never say never.??? 

???Through vintage shopping, I had a rail of stuff,??? said Mellon of her design process, not unlike the manner in which she generates Jimmy Choo??™s four collections a year. ???It??™s the same woman [who is the inspiration for Choo??™s] fall collection. She??™s rock ??™n??™ roll, a little punk.??? 

pic41For fall, Mellon was inspired by late-Seventies pop icons and hippies in Goa, India. 

???It??™s buy-now, wear-now for party season,??? said Mellon of the collection of apparel, handbags, costume jewelry and those signature sky-scraping Jimmy Choo stilettos that have made the 13-year-old company well known. 

pic51The line reflects just how Mellon would style the accessories on herself. The women??™s rtw looks include a sequin-covered black jersey dress with a plunging V neckline; a one-shoulder gray suede minidress; a chubby black faux fur vest; a boxy zipped cashmere cardigan covered in black sequins and beads, and ??” Mellon??™s favorite ??” a short-sleeve black suede minidress drenched in long suede fringes that extend past the knee. 

pic61

The shoes are equally edgy. All made of leather, there are bondage-inspired high-heel sandals for evening, strappy studded gladiators for day and stretch leather over-the-knee boots meant to be worn with a short skirt or dress. Many pieces are inspired by styles that have been in the collection, such as an oversize leather clutch with gold hardware, an embellished zebra-striped pochette for evening and platform sandals. 

Click here to read the full article

 


–Nikki Cho Russo

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Posted Oct 19 2009 in Uncategorized

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