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Jeans In The UK: This Is howies® Does It

howies storefront carnaby

There is a very good chance that if you’re in the U.S., you haven’t heard of howies®.  A quaint brand concept, they sell Warm Jeans — perfect for the winter season, anywhere.  Check out howies’ Warm Marys (women’s) and Warm 49ers (men’s).  It’s a socially aware business that pledges 1% of their turnover to environmental and social projects.  Dare I say the company reminds me a bit of a cross between Abercrombie & Fitch, IKEA (for their product names) and Sierra Trading Post, with a splash of beatnik poetry all around!  I do love their ingenious use of backpocket stitching. 

howies warm marys 2

howies® Warm Marys, lined with brushed check cotton.

howies warm marys 1SHOP THESE!






“Every product we make has passed the ‘rocking chair test’. This is something we use to guide us along the path we are taking. So when we are old and grey and sitting in our rocking chairs, we can look back on the company we created with a smile.”




howies stoker selvedge 1

howies® Men's Stoker Selvedge jeans.

 howies stoker selvedge 3howies stoker selvedge 2






Not to be forgotten, howies® also sells apparel for the kiddies.  Long Johns, anybody?  The only hurdle you may find (besides duty taxes) is that the howies® shops are only in the U.K.  However, they ship outside the European Union via their Web store



Kathy Ng Hassan

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Posted Jan 09 2010 in Uncategorized

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