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Imogene + Willie for J. Crew


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The light-wash men’s jean by Imogene + Willie will retail for $425 at J. Crew Photo By Thomas Petillo

Talk about good fortune, all it took was a phone call to J. Crew’s CEO, Millard “Mickey” Drexler for the Eddmensons of the Nashville-based denim brand, Imogene + Willie to ink an exclusive deal with J. Crew.

The stand out premium denim brand of husband-and-wife duo, Matt and Carrie Eddmenson, are currently only available at the brand’s Nashville store and specialty store, Stag, in Austin, Texas.  J. Crew will carry two styles of men’s jeans and two styles of bags at J. Crew’s men’s stores in TriBeCa, SoHo and on Madison Avenue (opening in late summer) starting at the end of August. The merchandise will also be available online.

In detail, a slim straight-leg model, which is “based on a jean from the Forties,” in either a dark rinse with mild abrasion for $375 or a light wash with more abrasion for $425. There will be a slimmed-down version of a vintage U.S. Mail bag for $650 and a leather tote for $800. Hangtags have been printed from old letter presses, and the sizes will be individually hand-stamped, according to Matt Eddmenson. There will also be a vintage T-shirt and sweatshirt for women.

J. Crew continues to build their successful business offering well curated and executed products that are driven by exclusive collaborations and an effortless marriage of classic with an added edgy twist.  Always striving to house products created by artisans of well crafted products, J. Crew continues up the ante.

–Nikki Cho Russo

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Posted Jul 01 2010 in Uncategorized

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