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Hail to the Queen of Bohemian Chic!


 

Anna Sui SS09

Anna Sui SS09

Anna Sui SS09

Anna Sui SS09


I feel like finding my inner Cher, circa 1969, putting on a big furry Mongolian lambs wool coat with go-go boots and jumping up and down on my bed in sheer delight!  Anna Sui, the Queen of Bohemian Chic, will be creating a line for Target!    

I have been a devoted fan of Anna Sui, a former CFDA winner, since the early 90s.   Sui is known for her whimsical mixture of high-end classics infused with bohemian and vintage influences, resulting in a hip downtown style that is flattering on every woman who is playful and confident.  The second designer to participate in Target’s Designer Collaborations series, Alexander McQueen being the first.  Anna Sui will surely deliver an exciting collection, due to release on October 17th.  So, mark your calendars!  I would love to see Azzedine Alaia be the next one!

For more in-depth coverage, read today’s WWD article below. 

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Target Signs Designer Anna Sui

by SHARON EDELSON

From WWD ISSUE 

anna-sui

Photo by: Courtesy Photos

Target Corp. is hoping a dash of Anna Sui??™s downtown New York style will lure thrifty consumers.

As the discount retailer pushes to bring designer names to the masses, Sui will be the second participant in Target??™s Designer Collaborations series.

Bowing on Sept. 13 on target.com and in about 250 select stores across the U.S., Anna Sui for Target will be available through Oct. 17.

The Designer Collaborations program features more established talents ??” Alexander McQueen was the inaugural designer ??” than the up-and-comers of Target??™s Go International. 

The new program also has an unusual conceit: designers draw inspiration from a collaborative partner, muse or creative element. Sui chose the four main female characters on the CW??™s hit show ???Gossip Girl.??? 

Sui, this year??™s winner of the CFDA Geoffrey Beene Lifetime Achievement Award, has estimated annual sales of $20 million at wholesale, 14 global fragrance and cosmetics licenses and a 42-store franchise in China, Japan, Taiwan and Kuwait.

???I have always been a fan of designer partnerships with mass retailers,??? Sui told WWD exclusively. ???I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target??™s new take on designer partnerships. It??™s a fresh approach. I was able to select a muse or source of creative inspiration to focus the collection around. It is an exciting challenge to try and interpret my aesthetic into a mass-produced product with a specific inspirational source as the focus.???

Click here for the full story


–Nikki Cho Russo

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Posted May 06 2009 in Uncategorized

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