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From Vogue UK: Meet Doctor Denim

From Vogue UK:

Meet Doctor Denim

15 September 2008, 10:07AM


FINDING the perfect pair of jeans is tantamount to discovering fashion’s Holy Grail, so kudos to Topshop which, as of today, is launching a dedicated “denim clinic” to make the search that little less wearying.

Until Saturday, September 20 renowned jeans designer Suzy Radcliffe

and her team will be on hand in the retailer’s Oxford Circus flagship

to offer bewildered shoppers a fit consulation, complimentary

alterations and one-on-one style advice between 1pm and 6pm daily.

Can’t make it into town? Radcliffe has shared her tips for finding jeans nirvana exclusively with VOGUE.COM…

Suzy Radcliffe’s Top Ten Tips for finding the perfect pair of jeans

  • Start somewhere with a wide selection of different brands / styles of jeans
  • Be prepared to try on a lot of jeans (it can be exhausting) – finding the perfect pair is not easy
  • Know your body type. Kate Moss may look fantastic in her skinny jeans, but they are not for everyone
  • Enlist

    the help of a shop assistant in the denim department. Start by saying

    “I want to try on your three best selling / best fitting boot cut /

    skinny / straight jeans”

  • When trying them on always look

    at your bum in the mirror. The back pockets are crucial – what size

    they are, how high they are, where they are positioned. Ask a second

    opinion – “how do these look?”

  • Try sitting down. If you

    are hoisting the jeans up and your briefs are on show, these are not

    the jeans for you. Seeing anyone’s G-string is not an attractive look

  • Simple

    rule: universally, the most flattering style for the majority of women

    is the boot cut. This is a good place to start if you have not worn

    jeans for a while. Consider it the basic of your jeans wardrobe

  • Stretch

    – always buy stretch. They are just so much more comfortable. Look for

    labels that say something like “98 per cent cotton, 2 per cent lycra /


  • Always wash inside out and on a cool, 30

    degree wash. With dark jeans, expect some colour loss in the first few

    washes so wash them on their own

  • If the jeans stretch

    out and totally lose their shape, this means the denim is poor quality.

    You are entirely justified in returning them to the store. The jeans

    should mould to your shape over time but not lose their shape entirely

Leisa Barnett

Posted Sep 15 2008 in Uncategorized

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