From Vogue UK: J Brand and Topshop!

From Vogue UK:

Brand New Addiction

27 August 2008, 12:36PM

DENIM addicts will be getting all hot under the collar about Topshop‘s latest collaboration: with sexy New York denim label, J Brand.

“There is nothing more American than a great pair of Jeans,” Jeff

Rudes, J Brand co-founder, comments. “We believe Topshop customers will

appreciate the detail and workmanship in our line and feel good about

wearing a genuine piece of Americana.”

The three low-rise styles have been named after New York

neighbourhoods that exemplify the styles of the women who wear them.

The Brooklyn is the ultimate super-skinny jean with a narrow 12-inch

pencil leg, while a classic cigarette style comes in the form of the

Nolita with its 14-inch leg and the Manhattan is a slim-fit 22-inch

bell-bottom.

In keeping with the New York theme, the jeans come in four different

finishes, from sleek dark denim to a distressed, vintage look, with

names such as Bowery and Empire.

Mary Homer, Topshop’s managing director, adds: “We’re really excited

to be collaborating with J Brand. Topshop has established a reputation

for producing its own new, leading-edge jeans, and we’re proud to build

on this by working with the original cult jeans brand – J Brand.”

J Brand for Topshop will be available for a limited time from November 30, priced ?89.

Julia Neel

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