Diesel celebrates its anniversary, XXX-style
This weekend, DIESEL will celebrate its 30th anniversary with 18 parties around the world, and the brand??™s creator, Renzo Rosso, plans to attend three ??” starting the evening in Tokyo and then flying backwards in time to clink cocktails in New York and London. If he??™s feeling ambitious, he might even make it to the parties in Helsinki or Dubai before the night is through. ???Diesel really, truly is my life. I took my way of life, the way I wanted to live my life, and translated that into a branded lifestyle,??? said Rosso in the October ???Destinations??? issue of CITY, which he guest edited. (Go to October’s City Magazine for the full article titled “Cult Classic, After 30 years, Diesel has become a way of life”)
Of course, the parties to celebrate this denim cult classic brand are by invitation only, but for one day only, October 10th, you can be a part of this worldwide celebration by getting your hands on a pair of limited-edition ???Dirty Thirty??? DIESEL jeans being sold for $50.
Go to Diesel online for details on the “Dirty Thirty”.
–Nikki Cho Russo