If you loved PlayMe Jeans then it’s no surprise that you’ll adore Joyrich, if you don’t already do. After all, one of the founders of the edgy jean-based line is also the brain behind this more RTW based collection. One thing definitely stays consistent though; a sense of whimsy playfulness and a love for all things eighties and nineties. Here’s a first look at the Joyrich S/S 2011 lookbook:
We’re loving the bounce between animal prints, biker-bar leathers, Irish plaids, and of course the great use of denim. As a matter of fact, you’d be surprised how many of the pieces in this collection actually are denim as they come in prints and washes that make them seem otherwise. Amazing!
Check back for more images from the lookbook, and be sure to stay tuned for coverage of the Joyrich S/S 2011 runway show during L.A. Fashion Weekend!
— Sandoval Gomez
Tags: Joyrich S/S 2011, PlayMe Jeans