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Edun’s Out of Africa Website Relaunch


Edun, the 100% organic, sustainable and ethically conscious fashion label founded by Ali Hewson (wife of Bono of rock band U2) is relaunching their website featuring products that benefit communities in Africa, including school children in Kenya.

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Available are t-shirts with hand-drawn pictures from the children of Kibera, Kenya.  100% of the proceeds from these t-shirts will go to fund school needs such as food, healthcare and financial assistance.

Black and white graphic tees are part of “Grow To Sew”, an initiative by Edun, which apire to make African garments a sustainable industry.  The proceeds will benefit the Conservation Cotton Initiative, which supports greater investment in sustainable and ethical production, fair trade and organic farming.

Hewson held a launch party for Edun’s pre-fall menswear capsule collection at Bloomingdale’s in NewYork last Wednesday.  And for the women’s collection, continuing with the trend of patchwork jeans (also found on the runways of Chloe, Cheap Monday, Gap, Ralph Lauren, to name a few) and military styles, the pre-fall collection of Edun includes military-green jackets, adorable hemp short-suits, indigo-colored patchwork jeans, super soft tees, lightweight anoraks, and ruffled skirts. Edun will relaunch women’s at Barneys New York this week, and at Liberty of London and Merci in Paris later this month.  And the company’s new designer, Sharon Wauchob, will debut her designs for Edun on the runways of New York in September.

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EDUN

–Nikki Cho Russo

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Posted Jun 07 2010 in Uncategorized

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