Last night Levi’s hosted their Spring 2011 Press Preview party at the Levi’s Photo Workshop, an amazing community pop-up studio in Soho. Besides being beautiful (soaring ceilings, tons of vintage cameras everywhere, and a giant chandelier made out of empty water jugs), the space functions as a for-rent, free community space for artists. Pretty nifty. Needless to say, it was a great place to have a party.
The spring line showcased the upcoming spring denim trends: pastels, lightweight fabrics, high-waisted cuts, and boho glam. Effortlessly styled models rocked the spring looks center stage in catalogue-ready poses. Check out my favorite piece, the pastel cropped trouser worn by the blonde model, below.
Along with serving the most adorable mini lobster rolls I’ve ever seen, Levi’s also introduced their much talked about “Water<Less” denim process, which saves up to 40.6 liters of water per jean in manufacturing. I just love all these eco fashion trends! You can look out for the “waterelss” line in stores in January.
Later on in the night, British indie-rock band The Duke Spirit played a set, as the crowd sipped on whiskey cocktails and (very stylishly) bobbed their heads. Lead singer Liela Moss’ leather fringe necklace was super amazing, and I loved watching it move with her as she rocked out.
Overall, the new line was fresh, wearable, and right on trend for spring. The space was beautiful, and Levi’s threw a fantastic party. Two thumbs up for the iconic denim brand!
– Renee Sykes
Tags: DENIM, fashion, Levi's, New York, Spring 2011, Spring preveiw