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Denim Therapy Fan Letter


I opened up my email this morning to a lovely note from Kerry Lange, who wrote, “I recently told my friend about your service and she sent me the following email. Thought you would appreciate the poetic response…”

There is serious beauty in that website (Denim Therapy).

My jeans do not wear out in a way that could use this service. They just eventually lose their soul. Like, the soul lifts from them one morning as they lie in a heap next to my bed after having been hastily removed on my way in from the bar. They become weightless and shapeless and almost like wearing nothing at all. This is beyond comfortably worn. They become icky like cheap leather or a man’s skin that is too soft. You can see through them. My jeans rarely suffer injury. It is mostly just they are beat until they dissipate into the atmosphere. Then, they just float around me in the air in tiny little pieces.

I adore that this is available, though. Jeans must be the article of clothing people feel the most affection for. I keep pairs that I can no longer wear, but pull them out and look at them affectionately sometimes. And, yes, sometimes I shed a tear. So many memories we have shared together… So much we have bestowed on each other. We are both different because of the other.

These people understand that.

This truly is poetic and we thank Kerry and her friend for their praise and support to Denim Therapy. Denim, a great metaphor for life, pure in it’s conception, made in a spectrum of washes, tough and durable, and with age softens and settles into it’s most beautiful and truest form.  How does anyone live without it?  We certainly can’t, which is why Denim Therapy exists.

–Nikki Cho Russo

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Posted Mar 02 2010 in Uncategorized

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