(Photos by George Chinsee)
As the Olsen Twins junior brand, Olsenboye, launches today at J.C. Penney, the design duo continues the expansion of their fashion empire with yet another project, a denim-based secondary collection under the Elizabeth and James contemporary label. Named Textile Elizabeth and James, the Seventies inspired collection with design stemming from jeans the Olsens’ own in their wardrobe (with one pair dating back to their high school years), will feature three styles of jeans - the Hendrix (with a slight bell-bottom), the low-slung Stevie, and the cropped, highwaisted Joni.
In the fall, the Olsens plan to roll out a full lifestyle collection for Textile. ???We??™re talking about the favorite things you want to wear with your jeans, like the ultimate flannel shirt,??? said Siskin. The recently launched Elizabeth and James men??™s collection, meanwhile, will be repackaged under the Textile umbrella, with less suiting and more casual- and outerwear.
???Elizabeth and James is a name the customers really relate to,??? said Siskin. ???To give them this other piece of their wardrobe, with the same brand, is an easy connect.??? (WWD Click here to read today’s full article)
The collection, which wholesales from $106 – $111, will be launched exclusively at Bergdorf Goodman, Neiman Marcus and Intermix in March.
–Nikki Cho Russo
Tags: J.C. Penney, Mary-Kate and Ashley Olsen, Olsen Twins, Olsenboye, Textile Elizabeth and James