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Denim News: Jil Sander Brand Launches Diffusion Line


A fave designer of mine, Raf Simons is churning out denim via the new Jil Sander Navy collection!  Albeit the collection will be “less structured,” I still love the continued minimalistic approach that is the heart and soul of Jil Sander.  See the article below for the full-on deets!

– Kathy Ng Hassan






From LA Times Image:

Jil Sander — the brand, not the designer — launches diffusion line

April 12, 2010 |  5:37 pm
Sander

Photo Credit: Giuseppe Cacace / AFP/Getty Images via LA Times.


In yet another sign of the times, Jil Sander — the brand, this time,not the designer — is launching a lower-priced clothing line called Jil Sander Navy.

The German-born Sander became famous in the 1980s, catering to the new female executive class with slim-line minimalist suits in the most luxurious fabrications costing well into the four figures. She left the label bearing her name in 2004 for good, after several years of turmoil with parent company Prada Group.

Belgian designer Raf Simons is creative director of Jil Sander now, and will also oversee the Navy collection. ???I will continue to open up the Jil Sander brand by pushing its boundaries and introducing new elements to reinforce and widen the attraction to the house,??? Simons said in a statement.

Click here to read more.











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Posted Apr 13 2010 in Uncategorized

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