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Denim News: Gap’s Denim Drive – Out with the old, 30% off with the new!

gap denim drive

Being an eco and charitable conscious person can certainly pay-off.  Help the Gap with their charitable initiative called Cotton to convert donated old denim into Ultra Touch Natural Cotton Fiber Insulation with the help of Cotton Incorporated.  Read WWD’s full article below and check in with the Gap to find participating locations.

Cotton Incorporated has partnered with Gap Inc. on a charitable initiative called Cotton: From Blue to Green. Beginning today and running through March 14, consumers who visit one of about 1,000 participating Gap stores in North America and Puerto Rico can donate their old denim to be converted into UltraTouch Natural Cotton Fiber Insulation and given to needy communities. In return, they receive a 30 percent discount on new denim purchases. Since the Cotton: From Blue to Green program began five years ago, enough denim has been donated to create cotton fiber insulation for more than 540 homes, the companies said. This is the first time a retailer has conducted the denim drive. (Source: WWD Staff)

–Nikki Cho Russo

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Posted Mar 05 2010 in Uncategorized

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