I’m not one to judge if you’re going to start a denim company, but if you’re going to do so, make sure you create a product that will make consumers come back time and time again. I mean, there’s so much competition out there, right? I think Rock Revival has done something right here. At first glance, you may think this is just another edgy denim company that churns out only sexy, rocker, bruiser jeans. Surprise! These jeans actually fit great. Case in point: I tried on their signature Gwen Bootcut jean, and to my pleasant surprise: the fit was truly impressive.
“We like to think of our line as tasteful with timeless designs… the names [of the jeans] are inspired by musicians. Khiem [Nguyen] gets design concepts from architecture, cars, etc.; anything visual and conceptual.” — Elbert Pak, Rock Revival Spokesman
The waistband fit me perfectly; no puckering in the back. I can’t even begin to tell you how frustrating it is when the waist does not fit! Also, I was a bit suspicious about why the back flap pockets were designed the way they are: positioned at a slanted angle in an almost distorted manner. When I checked myself out in the mirror sideways, I had an epiphany. Those fleur-de-lys pockets were positioned that way as they should be, because it follows the contours of your curves — sideways. It was a flattering push-up bra look, but for the backside. No compression. It was comfortable. Suspicions cast aside!
Now that embellished and rear detailing is back on trend, I’d add Rock Revival to my growing arsenal of denim ammunition.
Rock Revival Men's "Robert," available at Zappos.
Rock Revival Women's "Gwen," available at Luello.
Rock Revival can also be found at:
— Kathy Ng Hassan