Armani Exchange has kicked things up a notch to revive the brand. Besides throwing huge celeb-studded parties to promote their new Neon Sun sunglasses line, there’s a roving ice cream truck (which looks like a taco truck) that shares frosty treats, giveaways and, of course, deals on denim. Fun! The truck had been cruising around Los Angeles this past week. Keep your eyes and ears open, because the A/X Denim Chill Truck could be rolling down a street near you.
– Kathy Ng Hassan
Tags: A/X, Armani Exchange
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