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Cry Me A River, William Rast Does Target!


justin-and-traceOn Dec. 19, an exclusive men’s and women’s collection from William Rast will launch at most Target stores and target.com and will be available through Jan. 22. William Rast has proven that a celebrity can be successful in the design world.  The brainchild collaboration of Justin Timberlake and his childhood friend, Trace Ayala, was introduced  in 2005 and has grown into a thriving business.

“Our guests have varied tastes and this collection provides the perfect mix of rocker attitude and laid-back appeal for men and women everywhere at affordable prices,” said Target spokeswoman Katie HeinzePrices for the Target collection were not available, but William Rast jeans cost $165 to $229; leather jackets, $395 to $595, and fashion tops, $95 to $165. “The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage,” said William Rast chief executive officer Colin Dyne. (WWD).

Finally, a real premium denim collection available at Target for a fraction of the price!  I can’t wait to see how they fit!

–Nikki Cho Russo

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Posted Jul 29 2010 in Uncategorized

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