On Dec. 19, an exclusive men’s and women’s collection from William Rast will launch at most Target stores and target.com and will be available through Jan. 22. William Rast has proven that a celebrity can be successful in the design world. The brainchild collaboration of Justin Timberlake and his childhood friend, Trace Ayala, was introduced in 2005 and has grown into a thriving business.
“Our guests have varied tastes and this collection provides the perfect mix of rocker attitude and laid-back appeal for men and women everywhere at affordable prices,” said Target spokeswoman Katie Heinze. Prices for the Target collection were not available, but William Rast jeans cost $165 to $229; leather jackets, $395 to $595, and fashion tops, $95 to $165. “The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage,” said William Rast chief executive officer Colin Dyne. (WWD).
Finally, a real premium denim collection available at Target for a fraction of the price! I can’t wait to see how they fit!
–Nikki Cho Russo
Tags: Justin Timberlake, Target, Trace Ayala, William Rast