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Brooks Brothers Opens First NYC Boutique


The new Brooks Brothers store in Manhattan??™s Rockefeller Center. (Photo By Talaya Centeno)

Brooks Brothers, America’s beacon of preppy ready-to-wear, has opened it’s first NYC boutique in Rockefeller Center.  Although Ralph Lauren’s Polo collection is the usual go-to staple for preppy attire (Ralph Lauren started out as a salesman for Brooks Brothers and later was granted the use of the Brooks Brothers original Polo trademark), Brooks Brothers, who introduced America to the ready-to-wear suit, has been around since 1818 dressing the original American Idols, Presidents Abraham Lincoln and Theodore Roosevelt and even art icon Andy Warhol, to name a few. 

Some interesting historical tidbits, I bet you didn’t know.  In 1896, John E. Brooks, Henry Sands Brooks’ grandson, invented the button-down dress shirt collar after seeing the non-flapping collars on English polo players.   The myth that Abraham Lincoln wore a bespoke black Brooks frock coat when he was assassinated by John Wilkes Booth resulted in Brooks Brothers stopping production of off-the-rack black suits between the years 1875 – 1998.  As a result, the traditional American rule is that black suits are only proper for servants and the dead.

Brooks Brothers modern Black Fleece line, designed by Thom Brown, has been widely successful. So successful that they opened a stand alone Black Fleece store on the corner of 10th and Bleecker.  The collection consists of well tailored jackets, slacks, shirts, skirts, dresses and ties all with the added quirky English flair that Thom Brown is so well known for.

Recently, I purchased a great black and white houndstooth blazer for the fall, not to mention some great madras shirts and a seer sucker suit for the summer. There is nothing more American or classic than a sharp navy blazer, crisp white button-down shirt and khaki slacks by Brooks Brothers. Everyone should own a Brooks Brothers. 

Brooks Brothers Black Fleece Collection:













For a great year round wardrobe staple, invest in a great fitted Brooks Brothers blazer, navy in particular. Wear it with a great pair of jeans, polo or button-down shirt and loafers or ballet flats.  Chic, simple and classic.



Men’s Two-Button Classic 1818 Blazer, $528  Buy It!

Women’s Classic Single-Breasted Blazer, $348  Buy It!











APC New Cure in Raw, $155  Buy It!

Notify Bamboo Skinny Jeans, $216  Buy It!









B Store

B Store

J. Crew

J. Crew


B Store bert 4 oxford shoes, $107 (originally $355)   Buy It!

J. Crew Christiane calf hair ballet flats, $228  Buy It!






Click here for the WWD Brooks Brothers article.


–Nikki Cho Russo

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Posted Aug 14 2009 in Uncategorized

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