Wet Seal is taking malls by storm with their new retail concept called Blink by Wet Seal. The first store opened on July 3rd in a 1,600-square-foot space in The Galleria at Tyler in Riverside, Calif. Their push to elevate their denim presence will offer jeans shop-in-shops in its largest new stores.
“Denim is one of the strongest parts of our business, and it is a differentiation factor for us,” Wet Seal chief executive officer Ed Thomas said. “As a result, we decided to do this really with the intent of more marketing than anything else. If we are going to go into a mall and we can’t find the appropriate space within a mall, we would open a Blink just to get the [Wet Seal] name out.” (WWD)
Blink’s selection includes their main denim private-label, but will also offer a wide range of outside brands which include; Almost Famous, Amethyst, Dollhouse, Jalate, Machine, Paris Blues, Ten25, Vanilla Star, Vigoss, YMI, Zana Di and ZCo. The denim at Blink are extremely affordable ranging in price from $10 to $40. Who can beat those prices!
Not only does Wet Seal offer fashionable jeans at rock bottom prices, but also offers one of the best plus-size apparel selections that I’ve seen. Have you ever seen sexier plus-size jeans than these? Wet Seal’s Moto Skinny Jeans will make any curvy girl look and feel super sexy for only $36.50! Go high/low baby, pair them with some mile-high Louboutins and a cropped jacket and you are ready to give those skinny bitches a run for their money!
— Nikki Cho Russo
Tags: Almost Famous, Amethyst, Blink by Wet Seal, Dollhouse, Jalate, Machine, Paris Blues, Ten25, Vanilla Star, Vigoss, YMI, Zana Di, ZCo