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Behind the Scenes at Geren Ford’s Fall 2010 Lookbook Shoot


Geren Ford Fall 2010 Lookbook‘Swonderful.  ‘Smarvelous.  Geren Ford’s fall 2010 collection channels a bygone era in the fluttery dresses and smart-yet-dramatic Flash Gordon-esque jackets.  And, maybe I’ve got too much of her on the brain, but don’t the featured looks all seem too Alexa Chung-inspired to you?  If you’re an AC follower, then you know she likes the vintage looks.

Every dress piece is cut with a looser fit in mind, somewhat reminiscent of how a Flapper should be rockin’ it. It’s less body-con, but still flattering for all the young things who want to kick up a heel.









Geren Ford Fall 2010 Lookbook 6

As for the drop-crotchy harem pants, all it needs is for a model to rock a diva turban.  Norma Desmond, are you ready for your close-up?  The ghosts of Jean Harlow, Kate Hepburn and Marlene Dietrich are trapped in this collection, and I’d feel honored to catwalk in their shoes!  I can’t decide whether the looks are just old Hollywood prosperity bubble or pre-Dust Bowl.




Geren Ford Fall 2010 Lookbook 4Geren Ford Fall 2010 Lookbook 3

And for the denim looks, nothing too new here, but nonetheless tasteful and impeccably stylish.  I’m really digging on the riding-pant style patches in the photo at left.



SHOP GEREN FORD



Kathy Ng Hassan





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Posted Feb 17 2010 in Uncategorized

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« Aloha Rag + Thakoon Launch Party       Denim News: J Brand and Proenza Schouler Collaborate On Exclusive Jeans For Fall/Winter 2010 »
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