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American Classic


With so much denim on offer it can be difficult to know where to start. So let me tell you- Ralph Lauren has got it all: Jeans, Jeggings, denim skirts, shirts, shorts, jackets and much more.

I have been watching the construction of the huge, brand-new Beaux Arts building that sits across the street from the Rhinelander Mansion on Madison Avenue and 72nd street in New York City for months on end. After patiently waiting, the all womens collection store has finally opened and it certainly is a masterpiece. If the sheer size of the marble staircase spanning all four floors isn’t enough to make you want to slide down the banisters tossing hundred dollar bills in the air, the endless racks of Lauren’s Collection, Black Label, Blue Label, and RLX might inspire you. Or maybe the expansive plush dressing rooms and an army of salespeople to flick the tiniest speck of lint off of your bespoke shirt collar will. Other highlights include a room devoted entirely to Ralph Lauren’s watch and new fine jewelry collection, sectioned off by themes like “equestrian,” “romantic,” and “chunky chains,” as well as zebra-skin benches to park at while you try on shoes or for the men waiting while you shop.

The native New Yorker who is now the first fashion fashion designer to receive a key to NYC,  got his start as a tie designer and then a wholesaler selling his menswear line to retailers including Bloomingdales in the late 1960’s before opening his first store. Well that’s definitely a long way from then. Ralph Lauren is the epitome of the American dream and what better way to dress for the occasion but with the ultimate American fashion- DENIM!

— Jackie Racer

Posted Oct 20 2010 in Uncategorized

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