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A Denim Resurrection: A.P.C. – Butler Worn Out Series


 

A.P.C. Butler Worn Out Series

A.P.C. Butler Worn Out Series

 

Think of Denim Therapy essentially as your Godfather.  You send us your jeans, we do a little bada-bing-bada-bang on them and return them to you just like new.  It’s as if we’ve put some money back in your pockets for saving on buying a new pair of jeans.  Now, That’s Amore!

If  you really think that you’ll never end up wearing your jeans again, then A.P.C. has the answer with their Butler Worn Out Series.  The concept behind this new line are for brand devotees to trade in a worn-in-pair for a brand new “one-off” pair at half-price.  The recovered jeans are marked with the initials of the previous owner, washed, repaired and re-sold.  ”Butler jeans are all different from each other because we are all different,” says A.P.C.’s founder, Jean Touitou. This gives distressing a whole other meaning.  They’ve been humanly distressed with a little history to boot! 

For further details, go to www.apc.fr.

–Nikki Cho Russo

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Posted Feb 02 2009 in Uncategorized

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