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Blink By Wet Seat For Hip Affordable Jeans

storeWet Seal is taking malls by storm with their new retail concept called Blink by Wet Seal.  The first store opened on July 3rd in a 1,600-square-foot space in The Galleria at Tyler in Riverside, Calif.  Their push to elevate their denim presence will offer jeans shop-in-shops in its largest new stores.

“Denim is one of the strongest parts of our business, and it is a differentiation factor for us,” Wet Seal chief executive officer Ed Thomas said. “As a result, we decided to do this really with the intent of more marketing than anything else. If we are going to go into a mall and we can’t find the appropriate space within a mall, we would open a Blink just to get the [Wet Seal] name out.” (WWD)

Blink’s selection includes their main denim private-label, but will also offer a wide range of outside brands which include; Almost Famous, Amethyst, Dollhouse, Jalate, Machine, Paris Blues, Ten25, Vanilla Star, Vigoss, YMI, Zana Di and ZCo. The denim at Blink are extremely affordable ranging in price from $10 to $40. Who can beat those prices!


Not only does Wet Seal offer fashionable jeans at rock bottom prices, but also offers one of the best plus-size apparel selections that I’ve seen.  Have you ever seen sexier plus-size jeans than these? Wet Seal’s Moto Skinny Jeans will make any curvy girl look and feel super sexy for only $36.50! Go high/low baby, pair them with some mile-high Louboutins and a cropped jacket and you are ready to give those skinny bitches a run for their money!

— Nikki Cho Russo

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Posted Jul 22 2010 in Uncategorized
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