Wet Seal is taking malls by storm with their new retail concept called Blink by Wet Seal. The first store opened on July 3rd in a 1,600-square-foot space in The Galleria at Tyler in Riverside, Calif. Their push to elevate their denim presence will offer jeans shop-in-shops in its largest new stores.
“Denim is one of the strongest parts of our business, and it is a differentiation factor for us,” Wet Seal chief executive officer Ed Thomas said. “As a result, we decided to do this really with the intent of more marketing than anything else. If we are going to go into a mall and we can’t find the appropriate space within a mall, we would open a Blink just to get the [Wet Seal] name out.” (WWD)
Blink’s selection includes their main denim private-label, but will also offer a wide range of outside brands which include; Almost Famous, Amethyst, Dollhouse, Jalate, Machine, Paris Blues, Ten25, Vanilla Star, Vigoss, YMI, Zana Di and ZCo. The denim at Blink are extremely affordable ranging in price from $10 to $40. Who can beat those prices!
Not only does Wet Seal offer fashionable jeans at rock bottom prices, but also offers one of the best plus-size apparel selections that I’ve seen. Have you ever seen sexier plus-size jeans than these? Wet Seal’s Moto Skinny Jeans will make any curvy girl look and feel super sexy for only $36.50! Go high/low baby, pair them with some mile-high Louboutins and a cropped jacket and you are ready to give those skinny bitches a run for their money!
— Nikki Cho Russo
Tags: Almost Famous, Amethyst, Blink by Wet Seal, Dollhouse, Jalate, Machine, Paris Blues, Ten25, Vanilla Star, Vigoss, YMI, Zana Di, ZCo
According today’s WWD, YMI, a Los Angeles based denim company best known for their affordable jeans with bling’d out back pockets, will be producing a YMI kids’ and girls’ collection. Denim, nondenim bottoms, swimwear, sleepwear, and outerwear will be available in sizes 0 – 16 all retailing under $50. So get ready mammas and pappas, the line is expected to hit stores in the summer!
–Nikki Cho Russo
Hey all you petite ladies out there! YMI Jeans is the place to go for petite-fit and juniors jeans, so check them out. This week: get 30% off on a pair of YMIs by becoming a Facebook fan. You get the promo code once you’re in. It’s so easy. Also, there’s a lot going on on their Facebook pages, such as “Free Jeans Wednesdays” when Fans get a chance to win a pair of jeans.
BECOME A FAN OF YMI ON FACEBOOK
— Kathy Ng Hassan
Denim Insider: Why YMI Jeanswear