Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


YMI Jeans Spring 2012 Hits Top Trends

For Spring-Summer 2012, YMI Jeans is hitting a slew of trends you might be in the market for: tribal, floral, lace or nautical jeans; flared, cropped, ripped, cut-offs and candy-colored jeans.  you’ll likely find something you like during your warm weather shopping sprees.  We like that YMI is willing to take risks and going all out with their florals (on pockets and in linings) and even going further by implementing appliqués on outseams and hems of shorts for their lace and tribal styles.


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When Denim Therapy introduced YMI Jeans back in 2009, the brand had just launched as a young contemporary jeans line, but since then, YMI has apparently grown and expanded its offerings.  And with jeans for less than $50, you can afford to go a bit trendy come spring.  View more styles at YMI Jeans online.


—Kathy Ng Hassan


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Posted Oct 17 2011 in Denim Fashion » Lookbooks


YMI Jeans Makeover in Manhattan Sweepstakes.

YMI Jeans Makeover in Manhattan Sweepstakes.

YMI JEANS and TEEN VOGUE launches the Makeover in Manhattan sweepstakes, giving the opportunity of a lifetime to one lucky girl.  One entrant of this exclusive sweepstakes will win an all-expense paid trip for two to NYC plus a complete makeover by a Teen Vogue stylist, an entire YMI wardrobe and a one-year subscription to Teen Vogue magazine!

After being whisked away to the Big Apple, the winner will get the absolute full celebrity treatment.  If a chic makeover by a Teen Vogue stylist and new YMI duds isn??™t enough, they’re bringing in a professional hair and make up artist from Teen Vogue to complete their new fabulous look.  It doesn??™t get much better than that!

The sweepstakes runs from March 15th through April 30th.

ENTER HERE and invite friends to get 35% off at any item in the YMI Jeans online shop at

About YMI Jeans:

Founded in 2000, YMI was born as a natural evolution for its president, David Vered, and vice president, Michael Godigian, and has established itself as a leading junior/young contemporary denim house. Today, YMI is becoming a true lifestyle brand producing the best in junior denim, fashion bottoms and outerwear; along with licensed products such as fashion tops, dresses and active wear with many other categories to come. YMI is passionate about every product produced and has maintained a leader in the marketplace because of the commitment to deliver exceptional quality denim, innovative washes and the perfect fit at a phenomenal price. Implicit in the corporate philosophy is the belief to maintain a ???Yes I Can??? attitude has evolved into an important part of the corporate culture.

– Kathy Ng Hassan

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Posted Mar 16 2010 in Uncategorized

YMI Jeans Winter 2009 Behind The Scenes

Watch this cool behind-the-scenes video for the YMI Jeans Winter 2009 collection. Shot like a music video, you still get the sense that you’re getting much more acquainted with the brand. They’ve got a great line of junior’s jeans and cute jackets for under $50.  Even though YMI is a misses/junior’s line, you may consider giving these jeans a shot if you are on the petite or svelte side.

Don’t forget to VISIT YMI online for its latest deals and steals, and BECOME A FAN on Facebook for your chance to win a free pair of jeans as part of Free Jeans Wednesdays!

Kathy Ng Hassan


Posted Nov 25 2009 in Uncategorized

Denim Deals: Today Only! Get Jeans For About $20 at YMI Jeanswear


Today only!  Get your denim fix on the cheap at YMI Jeanswear.  They’re offering 40% off on their Distressed Skinny Jeans in Deep Royal Blue (reg. $38), Classic 5-pocket skinny jeans in Bleach (reg. $38) and the Classic Flare Jeans in Indigo Stone Wash (reg. $32).  Also look out for huge denim deals every Monday at YMI.  Cool beans!

Enter STEALTHESE at checkout.  Offer good on Monday, October 19 only.


Kathy Ng Hassan


Posted Oct 19 2009 in Uncategorized

YMI Jeanswear Featured on HOLLYSCOOP


Looking for holiday shopping ideas?  This video, featuring YMI Jeanswear on The CW Network’s “Hollyscoop,” gives you some pointers on what type of jeans you can wear for the holidays.  If you’re not yet in the holiday shopping mood, you can certainly check out some of their on-trend looks, which include their motorcycle jeans and tee-shirt dresses.   As a Los Angeles resident, I can see myself wearing tee-shirts and jeans year-round, cuz I’m laid back like that, so I was totally cool with the ideas.  YMI Jeanswear has been worn by celebrities like Kristin Cavallari, Paris Hilton, Hayden Panettiere and TWILIGHT star, Christian Serratos.  YMI Founder David Vered is also featured.  Check it out!


— Kathy Ng Hassan

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Posted Oct 18 2009 in Uncategorized

Denim Deals: YMI Jeanswear On-Trend 25% Off Secret Sale



Grab yourself some jeans for under $50, online at YMI Jeanswear this weekend. Correction.  Grab yourself some jeans for less than $25!  YMI is having a secret sale, but it’s not so secret now because I’m sharing the sale code with you ladies out there. You, too, can sport some on-trend denim leggings (reg. $32), destroyed (reg. $38) and even embellished jeans (reg. $48), all at hot retail therapy prices. 

Enter denimtrends at check out to receive 25% off your purchase.  Hurry, offer ends 10/4/09 at 12PM PST.


Kathy Ng Hassan

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Posted Oct 03 2009 in Uncategorized

Denim Insider: Why YMI Jeanswear


Kimberly Caldwell, Fall 2009 YMI Jeanswear Brand Ambassador.



To drop a few names, Aimee Teegarden, Alexis Dziena, Kimberly Caldwell, Audrina Patridge, Hayden Panetierre, Heidi Montag, Ashley Greene, Kristin Cavallari, The Veronicas, Paris Hilton and Leighton Meester, are all celeb fans of this denim label.  The jeans have been featured in Lucky, Glamour, Elle, Seventeen, Teen Vogue, People Style Watch, OK!, Life & Style and Star.  So, what am I talking about?  Oh, none other than YMI Jeanswear.  A play-on of “Why am I,” which relates to all young women and girls seeking the freedom to be what they want to be, the aptly-named YMI has its roots firmly established and is recognized as a leader in the Junior/young contemporary denim category.

Hatched in 2001, YMI Founder and President David Vered and partner Michael Godigian, carved out a niche for themselves in the junior denim market.  Vered, who had previously founded the profitable David’s Place Inc., in 1996, an off price clothing company specializing in women’s, men’s, and junior apparel, now oversees operations of David’s Place along with David’s Place partner Moshe Zaga, and is dedicated daily to his role as Founder and President of YMI Jeanswear.  YMI has had steady incremental growth since the company’s inception.  Headquartered in downtown Los Angeles’ Fashion District, YMI jeans can be found at Nordstrom, Dillard’s, Belk, (divisions of) May Co. and Macy’s department stores, specialty chain stores and sport specialty stores across the U.S. and worldwide.

DT: Why did you choose to focus on the junior denim market?
YMI: YMI Jeanswear entered the market soon after the $200 contemporary jean made its long-standing debut, which paved a nice opportunity for denim with the same look and feel as contemporary for under $100.


Alexis Dziena, YMI Jeanswear Spring 2009 Brand Ambassador.

DT: The inseams seem to be for adult lengths. Are the jeans then also made for petite but tall figures who would fit better in your sizing?

YMI: The average inseams range from 32″- 34″for our junior category, YMI from the City of Angels (sizes 0-13), and our young contemporary category, YMI Premium (sizes 24-32).  YMI Jeans additionally carries three (3) other categories; YMI Girl (sizes 4-6x & 7-16), missy YMI Royalty (sizes 6-16), and YMI Junior Plus (sizes 14-26).

DT: What are the core designs?
YMI: The core designs for YMI are bootcut, fit ???n’ flare and skinny.

DT: What is the general denim weight of your jeans?
Approximately 10.5 oz [Editor’s note: this means it is soft, but not too thin.]

DT: Are there going to be any new denim styles?
YMI: YMI is using a new potassium blast color treatment and state-of-the-art laser cut for the destructed look.

DT: Is YMI Jeanswear spinning off any new lines?
YMI: YMI is creating a new category of young contemporary career-wear called “YMI Collection.”  The category will feature 3-pieced suits consisting of cotton/spandex trousers with matching jackets and vests in a variety of colors and styles such as pin strips, plaids and solids.

For Fall ???09 YMI Premium is extending its core category by popular demand, with state-of-the-art fabrics (98% cotton and 2% spandex) constructed to hug and mold your curves.  Each style is unique and identified by fun, chic names such as “Honey” for the bootcut style, “Glam” for the fit ???n’ flare style, “Rockstar” for the super skinny style and “Foxy” for the straight leg style.

DT: How do we best care for our YMI jeans?
YMI: Machine wash cold, turning denim in-side-out.  Avoid the dryer for color retention and add a little fabric softener for the just machine-dried feel.

Learn more about YMI Jeans:
Read the Blog.
Become a Facebook fan.
Follow YMI on Twitter.


Everyday free standard shipping on all orders over $100
25% off with coupon code DTHERAPY


Kathy Ng Hassan

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Posted Jun 29 2009 in Denim Fashion » Denim News » Interviews » Reviews: Brand
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