…sound too good to be true? The verdict is a bit hazy, but according to WWD, there’s a new pair of jeans in town that can actually help you lose weight.
One brand, Mohicano Jeans, has aloe vera, vitamin E, amino acids, and enzymes woven right into the fabric — things that supposedly reduce the appearance of cellulite and stretch marks by promoting cell growth, collagen, and elastin. After wearing these jeans for 15 days (don’t lie, you’ve done it before), skin’s hydration should increase by 11.5%. The cosmetic properties are good for about 40 washes, after which you’re left with a normal, though reasonably cute, pair of $85 jeans.
In a trial of 160 women, 2/3 said they noticed a change for the better over the course of four weeks of everyday wear. Other brands work on more or less the same principle and retail in the ballpark of $80 — though not all last as long as 40 washes, like the Eve jean by LeRock and its leg-shaping abilities, which only last for 28 days and retail for a full $275.
Would you buy them? Let us know on twitter!
Tags: how to look skinny, how to lose weight, skinny jeans, weight loss jeans, WWD
J Brand is literally hold the buzz monopoly in the denim industry right now with their latest venture—a sportswear collection and an attempt to branch out into what could eventually become a lifestyle brand. J Brand lovers are a dedicated crowd, and from celebs to editors and the crème de la crème of the fashion blogger set. They’re leaders in fit, color, and style trends, keeping denim lovers on their toes and reaching into their pockets. But will the sportswear line (which they want to hit more of a Rag & Bone key than anything) hold the same must-have substance? Here’s a sneak peek of the set so far. We’ll let you decide.
Images via WWD.
—Michelle Christina Larsen
Tags: denim news, J Brand, lifestyle brand, loungewear, preview, rag & bone, sportswear collection, WWD
Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Yes, Justin Bieber wore a Levi’s denim vest & Balmain jeans to the BET Awards show in LA. No, we couldn’t bring ourselves to dedicate a whole post to him.
2. We found the perfect bag for you to wear with your medium-wash flare leg jeans this summer… and it’s made by B?ta!
3. Grassroots label “Another Shirt Please” is changing the way men shop for their threads (and the packaging is right up our alley).
4. One blogger gets up close and personal with a pair of Sunburst Selvedge jeans by Left Field Jeans (and he sure does love his selvedge).
5. WWD cover yesterday featured a design for the royal newly-weds William & Kate (who’ll be visiting LA soon) by 7 For All Mankind! Scroll down to see the full image.
Tags: 7 for All Mankind, balmain jeans, BET awards, Béta, justin bieber, left field jeans, levi's denim vest, perfect summer bag, royal couple, selvedge jeans, william and kate, WWD
From WWD: “Fashion newspaper, WWD hosted a denim forum as a venue for denim brands to share information about their companies and design innovations they may be working on. Of the brands in attendance, Jeff Rudes, the CEO of J Brand shared about the past and future of the brand.
J Brand has already experienced rousing success in the denim markets, the brand plans to expand to sportswear. While the sportswear line will be directed by a separate team and will be a separate line, it will still have the same J Brand aesthetic. Rudes commented it would be, “simplistic minimalist with great fabrics and fit.”
The line will be launching in 100 stores in 2012.”
Article via WWD.
Tags: J Brand, Jeff Rudes, sportswear, WWD
On Tuesday, Women’s Wear Daily (WWD) held a Denim Forum at the Hollywood Roosevelt Hotel in Los Angeles, to bring together some of the fashion industry’s top denim designers, innovators and emerging influencers for keynotes on trends, markets to watch and marketing strategies. Speakers included the denim industry’s pioneers and top executives: Maurizio Donadi (Levi’s XX), Fran?ois Girbaud (Marith?+Fran?ois Girbaud), Adriano Goldschmied, Ron Herman, Peter Kim (Hudson Jeans), Paul Marciano (Guess, Inc.), Stefano Rosso (Diesel SpA), Jeff Rudes (J Brand), and many others.
From left: Adriano Goldschmied, Paul Marciano and Fran?ois Girbaud.
Images courtesy Stefanie Keenan/Women’s Wear Daily. Special thanks to Johnny Pinto, The Denim Guy.
Stay tuned for further coverage of the WWD Denim Forum, coming to you next week!
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, Denim Forum, denim summit, Diesel jeans, Francois Girbaud, Guess jeans, Hudson Jeans, J Brand, Jeff Rudes, levi's xx, Maurizio Donadi, Mister Freedom, Paul Marciano, Peter Kim, Ron Herman, Stefano Rosso, WWD
“With brands like J Brand and Joe’s Jean’s establishing men’s collections, Current/Elliott is following suit. The brand launched their men’s collection back in Spring 2009 but the collection ended because of costs. The original collection retailed for around $300 but the newest line will feature a lower price point.
Launching this fall, the collection will feature around 80 styles, ranging from corduroys and chinos to sweaters and shirts. The collection will also feature both skinny and straight styles, with a variety of washes. The denim line will be made in LA and have many of the same characteristics of the women’s line, “Our signature has always been our washing and beautiful fabrics. Everything is very authentic,” said Serge Azria who is CEO of the company that owns Current/Elliott (Also Max Azria of BCBG’s older brother)
The collection will be carried in 125 retail stores, including Nordstrom and Bloomingdales as well as international stores such as Harrod’s.”
Tags: corduroy, Current/Elliott, menswear, re-launch, Serge Azria, WWD
We Are Replay (Photo by Courtesy Photo)
Although I was not able to get to Bread & Butter this month, rest assured, WWD’s coverage is always stellar and a great source for coverage. What’s in store for the old and the new in denim? Well, according to WWD, boyfriend and skinny jeans will continue to dominate the denim world, androgynous-masculine cuts are a big trend, and experimental new washes will be introduced.
In denim, boyfriend jeans will continue to be featured prominently next season, and the style was seen in collections throughout the show and on the catwalk at Diesel.
???There is something sexy about masculine cuts in women??™s wear,??? said Gigi Vezzola, creative director of Italian denim giant Replay.
We Are Replay, the company??™s high-end experimental line, featured new additions such as a green wash, graphic prints and a denim and a boucl?© tweed jacket.
Skinny styles are another trend that brands will carry into the winter season and were key items from the likes of Replay, Diesel and Firetrap.
Danish brand Dept introduced its latest denim collection, Starsign, during the show. Styles have been named after astrological signs and the collection is aimed at capturing younger consumers. The Capricorn is a high-rise and fitted pale denim style, Aries features punky studded leather and the Libra offers a choice between low-slung chinos and loose-fitting boyfriend jeans. (WWD)
Click here to read the full article
–Nikki Cho Russo
Tags: Bread & Butter, We Are Replay, WWD
A marketing image for the collection. Photo By Courtesy Photo
Carol Lim and Humberto Leon continue to expand their vast collaborations for their global retail store, Opening Ceremony. This time, Opening Ceremony has partnered up with the deep rooted American heritage brand, Levi’s, to create a co-branded line of men’s and women’s products that will hit stores next month. The capsule range will be sold at Opening Ceremony stores, levi.com, the Levi’s flagship in San Francisco and a group of exclusive wholesale accounts globally.
Both companies have been involved in a multitude of collaborations. Levi’s has partnered with Robert Geller, Shepard Fairey and Damien Hirst. Opening Ceremony has collaborated with Robert Clergerie, Pendleton and Chlo?« Sevigny, to name a few.
???Over the last few years, Opening Ceremony has consistently created and celebrated the freshest and most exciting stories in fashion,??? said Joshua Katz, head of collaborations, partnerships and creative concepts at Levi??™s. ???Our collaboration was really built around a shared desire to celebrate our history, not just by revising it, but rather by reinterpreting it in new and interesting ways.???
The collaboration is planned as an ongoing, multiseason project, said Katz.
The spring Levi??™s + Opening Ceremony collection is focused on corduroy. It includes unisex pants and shorts in a fine-wale fabrication, a corduroy shirt and jean jackets in corduroy and denim styles. The jackets are available in men??™s and women??™s fits. Each corduroy style comes in eight colors: fuchsia, teal, lavender, beige, curry, olive, navy or white.
The pants will retail for $148; the shorts for $106; jackets for $178, and the shirt for $128.
The collection will launch during New York Fashion Week at Opening Ceremony stores in New York, Los Angeles and Tokyo, as well as the boutique set to bow in the Ace Hotel in New York next month. The Levi??™s store in New York??™s Union Square will devote its first floor to Opening Ceremony product for several weeks beginning Feb. 19. (Source: WWD)
Denim Therapy will keep you posted for more images on the products.
–Nikki Cho Russo
Tags: Levi's, Opening Ceremony, WWD