There is a trend in the denim industry, and we’re not talking about the next skinny jean. On May 10, denim executives from around the world came together for the first WWD Denim Forum. A key topic which resonated with attendees was about the move towards social responsibility and green technology. “I was pleased to see that so many of the speakers shared future goals and visions for the industry, such as a larger social and environmental responsibility,” says Nicks Ericsson, director of marketing for William Rast/J Lindeberg. View speaker highlights from the forum below.
François Girbaud (left) with WWD Editor in Chief Ed Nardoza.
Tony Chu, vice president of communications at Hudson Jeans thought there were “a very compelling group of speakers in diverse segments of the denim business.” Furthermore, he echoed the sentiments of many in attendance. “To support and participate in a denim summit, the first of its kind in our ‘backyard’ of Los Angeles, was a no brainer.” According to WWD News Correspondent Khanh T.L. Tran, the WWD Denim Forum, which drew “the cream of the crop,” is expected to return in 2012. To watch more videos from the conference, go to Fora.TV.
To commemorate the 35th anniversary of the long-time partnership between Adriano Goldschmied and Ron Herman, a special art installation entitled, “Mr. Sneakers,” has been put on display at Ron Herman‘s Melrose Avenue store. The name “Mr. Sneakers” refers to an endearing nickname given to Herman: “What Herman didn’t know until recently was that in Italy his blue trousers, white crisp button down and sneakers were an oddity and Goldschmied’s team began to call the store owner Mr. Sneakers. They would refer to him internally for orders, phone calls, payments; asking each other ‘Has Mr. Sneakers order been shipped?’” The piece was also produced in part for the recent WWD Denim Forum on May 10.
The art piece features more than 100 pairs of sneakers, a pair of Citizens of Humanity men’s jeans covered in resin and a birthday candle. A short film produced by Goldschmied tells the story of how the now great friends met and why the piece is referred to as “Mr. Sneakers”. The installation continues on display through the end of May. To view this exhibit, go to Ron Herman online for store information.