Tag Archives: Wrangler

WWD News: Denim’s Old-School Cool

Denim’s Old-School Cool
by EMILIE MARSH
The global economy may still be singing the blues, but heritage denim brands—especially in Europe—are humming an altogether more optimistic tune.
With cash-strapped consumers lacking the inclination and the disposable income to experiment with their wardrobes, old-school and hard-wearing denim is seeing a resurgence in popularity.

Retailers are noticing increasing demand for [...]

Cool or Not: Wrangler Jeans

 
 
The other day, I overhead a conversation between two ladies about Wrangler jeans. One lady was talking about taking her teenage nephew to Universal City Walk, but her nephew seemed less than enthused. She asked him what was the matter. He said he had nothing to wear. Imagine that. The lady urged him to have [...]

WWD News: Brett Favre for Wrangler Campaign, Vegas Men’s Preview, Odin Owners Expands, Hello Kitty Turns 35!

In today’s WWD I’ve posted relevant denim stories, but one honorable mention that I had to include was Hello Kitty turning 35.  Always the master of extraordinary vision is Linda Farrow who designed an adorable sunglass for Hello Kitty.  I must have it!  
Happy reading my Denim Therapy friends!
–Nikki Cho Russo
 
HUT, HUT, HIKE: Wrangler couldn’t have [...]

Wrangler SS2010

 
 

 
The buzz across the bloggersphere is over the new ad campaign for Wrangler SS2010.  I’m definitely sold, as I’m sure plenty of men and women are, that Wranglers are both rugged and sexy thanks to Tony Ward.
Wrangler Jeans were first made by Blue Bell in the mid-1940s. Bernard Lichtenstein, a.k.a. Rodeo Ben, a Polish tailor who worked [...]

WWD News: Wrangler Retro Taps Country Singer Jason Aldean, Designer Gilles Dufour Ventures East

Wrangler Retro Taps Country Singer Jason Aldean
by JEAN E. PALMIERI
From WWD ISSUE 07/21/2009
 
It’s good to be country music artist Jason Aldean. His latest single, “Big Green Tractor,” is moving up the charts and he signed with Wrangler Western Wear to be the exclusive spokesman for a new line of jeans. 
Aldean, whose song is number 13 on the [...]