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Wrangler’s Latest Denim Invention Will Lotion Up Your Legs


Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.

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“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News

Toh! Magazine Editorial Mixes High & Low Mens’ Denim


Italian magazine TOH! takes us inside the hotel room of a young party boy, styled in a mix of high-and-low denim brands for their latest editorial, “Blue Jeans Baby.”  The international mix of established American labels (Calvin Klein, Levi’s, Polo Ralph Lauren and Wrangler) is paired with international labels (Frankie Morello, Love Moschino, Vivienne Westwood Anglomania by Lee and Uniqlo).  Its rebellious devil-may-care message seems to send the simple message that it’s not about the label. It’s about the denim.  By the way, TOH! (which translates from togliere, meaning to remove or to take away) begs the question: what are you taking away from this editorial?

Toh! Magazine Editorial: Blue Jeans Baby



Model: Josh Tuckley at Whynot Models. Photography by Simon. Styling by Alex Vaccani.


—Kathy Ng Hassan

 

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Posted Apr 23 2012 in Denim Fashion » Denim Menswear » Editorials

Dempsey Stewart Poses In Denim For Stonefox Magazine (NSFW)


Model Dempsey Stewart causes a little wardrobe scandal in an editorial shot by Christopher Ferguson for Stonefox Magazine. Denim featured includes a pair of acid-wash skinnies by Mavi and several pieces by Wrangler, including a denim jumpsuit, destroyed denim workshirt, and shredded cut-off shorts that turn the sex appeal up to dangerous levels. Check out the full editorial below (NSFW).

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Images via Fashion Gone Rogue.

—Michelle Christina Larsen

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Posted Feb 06 2012 in Uncategorized

Wrangler’s 7 Icons: Easy Ways To Recognize Great Denim


When it comes to classic denim, look no further than Wrangler. The brand started in 1904 with the  Hudson Overall Company, a denim manufacturer. Over time and after many name changes, Wrangler came to be in the 1940s. And when you’re a brand as legendary as Wrangler, you want your denim to be known for what it is–that’s why these 7 icons make it so easy to spot these great quality jeans:

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1. Flat Rivets: Rivets make sure that your denim stays together through the daily wear and tear you put it through, but ones that aren’t flat can be really uncomfortable! Wrangler solves that problem with a flat style so this won’t ever be an issue again.

2. Watch Pocket: Originally designed by expert tailor Ben Lichtenstein, this watch pocket was deeper than others and makes sure that no matter what you put in it is staying right where you want it.

3. Felled Seams: While the comfort that was originally sought from the seam sitting flat against your leg came from the popularity of horseback riding, nowadays it is just as important. After all, who knows what kind of situation  you will get yourself into, especially when wearing jeans as great as these.

4. Belt Loops: Unlike other brands, Wrangler jeans have seven belt loops opposed to common five. These two extra belt loops ensure your jeans stay in place, all the time.

5. “W” Stitching”: On the back of every pair of Wrangler jeans, you can find two “w”s stitched on the pockets for “Western Wear”. There is also a second layer of fabric stitched into the back pocket, so you know these jeans are made to last.

6.The Patch: When these jeans were first being made, you could find a patch that says “Blue Bell’s Wrangler Authentic Western Jeans” on the back right pocket, but today just the name Wrangler will be found. Simple, but powerful.

7. Rope logo: The rope logo signifies everything that Wrangler is–tough, lasting denim that is up for anything. Denim for the adventurer, no matter what the situation.

See them in order, below:

 

These seven icons can still be found on Wrangler jeans today, and we like to think that when it comes to something that has stayed the same for this long…well why fix something that isn’t broken.

 

Images via Denim Blog.

Elyssa Linden

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Posted Dec 21 2011 in Denim Fashion » Reviews: Brand

Denim Worn 10 Ways: From Canadian Tuxedo to Outback Summer, by RUSSH Magazine


Apparently, Australians love their denim, and RUSSH Magazine is out to prove it.  How?  Well, there’s certainly more than 10 ways to wear your denim (Canadian Tuxedo style or half-naked wise), but this editorial entitled “SERGE” (photographed by Dean Podmore) pays homage to Boyfriend jeans, drop-crotch jeans and double denim outfits in multiple variations for a breezy Australian summer.  Featured brands include Citizens of Humanity, Dr Denim, General Pants, G-Star Raw, MINKPINK, One Teaspoon, Neuw, True Religion, and Wrangler.  The editorial is fun, flirty and sexy—as if the girl is saying “nothing comes between me and my (insert favorite jean here).”


Model: Rosie (Chic Management).  Images via RUSSH Magazine.

—Kathy Ng Hassan

 

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Posted Dec 07 2011 in Denim Fashion » Editorials

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of  inside info! Catch up on what’s happening (or totally not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. Rawr Denim posted an awesome, in-depth look into the significance of hand-dyed natural indigo denim, from the Indigofera plant to the labor-intensive hand-dipping process. Check out this video from the post below, of Japanese Momotaro hand-dyed indigo jeans:

Don’t worry if you can’t understand Japanese—you still get to watch the process.

2.  Check out this showroom preview of Wrangler Denim for spring 2012—they’re keeping it mostly classic with a range of blue jeans and some cute fashion pieces thrown in, like a light wash denim jumpsuit.

3. Tenue de Nîmes featured The Ladbroke Grove slim tapered jeans by Tellason in their holiday gift guide/wishlist. These limited edition jeans (less than 500 have been produced) are tapered from the crotch down and feature a handsome slim fit that bring the right notes of industrial and style-savvy to any guy’s look.

4. We hate to toot our own horn, but we’re going to anyway! If you didn’t check out yesterday’s post about the perfect hues of lipstick to rock with your denim, do so! Renee selected her five favorite lipsticks and five denim picks and we paired them for a look that can’t go wrong. Bust out the makeup bag, ladies!

5. The hand-dyed indigo Chuck Taylor All Star converse shoe now comes in high-top, and they were just released a couple days ago. They’re sure to sell out as quickly as the low tops did. They’re available at Tenue de Nîmes.

“50 pairs of the shoes were dyed by the Manabe family from Okoyama – owners of Japanese denim label Momotaro and the Rampuya dyeing factory. The shoes, each of which is unique and hand-numbered, will be available November 26th at Tenue de Nimes.”  (Highsnobiety)

—Michelle Christina Larsen

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Posted Nov 29 2011 in Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of denim industry inside info & our personal picks after scanning the web. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

dd-vintage-denim-mens-sale-perfect-fit-red-jeans

1. We’re loving this anecdote (thanks to Marc Allison Jeans for pointing this out): How NOT to hem your jeans. Need  your favorite jeans hemmed? Send them to Denim Therapy, for denim’s sake!

2. Fidelity Denim‘s Dedicated Denim Jeans made it into the Time Do-Gooder present round-up for this holiday shopping season. Remember, all proceeds from the sales of this firey red jean are donated to the Elizabeth Glaser Pediatric AIDS Foundation.

3. Jac Cameron of Madewell lets you into her closet and talks vividly of her mother’s vintage clothing collection, which inspires her style to this day. She rocks a pair of vintage Wrangler jeans that are totally all American, ripped at the knees, and worn in to perfection.

4. Guys, need to find your perfect fitting men’s jeans? The Levi’s Fit Spectrum promises to find you a pair of jeans that fit exactly how you want them to.

5. Tobi is having their big men’s denim online sale, with brands like 7 For All Mankind, Diesel, COMUNE, Citizens of Humanity, Agave, and more!

—Michelle Christina Larsen

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Posted Nov 15 2011 in Denim News

8 Jean Jackets We Love For Fall


Halloween is approaching, the leaves are changing, and let’s face it, it’s getting cold out! In case you didn’t know, jean jackets are the ultimate essential item for this season for both women and men. They are lightweight enough to not have you traveling in a sweat and are such an easy piece to layer with. Why we really love them though is because no matter what kind of look you personally like to go for, denim is the one thing that always remains stylish and functional! Check out some of our favorites below!

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1. Balman Safety-Pin Detail Denim Jacket ($1,650) – buy it at The Outnet.

2. Wrangler Vintage Africa Kuba Cloth Jacket ($298) – buy it at Free People.

3. Helmut-Lang Asymmetrical Stretch-Denim Jacket  ($232.50) – buy it at The Outnet.

4. Prps Denim Jacket ($295) – buy it at The Outnet.

guess-denim-trench-g-star-raw-chambray-hooded-jacket-washborn-jean-jacket-guess-denim-blazer-2

5. Washborn Dude Ranch Denim Jacket ($88) – buy it at Nasty Gal.

6. G-Star Raw Dazzle Organic Parka  ($300) – buy it at G-Star Raw.

7. GUESS Denim Trench ($120) – buy it at Guess.

8. GUESS Abigail V Neck Long Sleeve Pocket Denim Blazer($118) – buy it at Macy’s.

 

Elyssa Linden

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Posted Oct 21 2011 in Denim Fashion » Trend Alert

Wrangler Premium Denim Marks Their Territory For Fall 2011


We’ve established that Wrangler is exponentially rising as a “cool” premium denim brandespecially overseas—and their latest lookbook has some more evidence to this point. With a hint of attitude that reminds us of Diesel marketing (without the pro-stupid slogans and overt sexual liberation), models pose against stone greys and cement backdrops. Denim-on-denim combos are recurring, with mixed wash styles on both genders (we love one combo that pairs cuffed light wash jeans with a medium-dark wash workshirt and knit vest). Plaids in blue and red color ways, vintage-inspired sweaters, leather jackets, and furry hats are styled into the shoot effortlessly—soak up some of this FW’11 fashion inspiration! A bit more on the concept of this lookbook below…

Mark your territory is the FW11 season theme: Wrangler urges its clientele to customize their own jeans. To give each pair a life of their own. Mark your territory extends Wrangler’s brand signature. We are animals. Like animals we are compelled to mark our space and our belongings, to leave our stamp. Tagging, tattooing, branding: these are primal animal impulses. In FW11, we challenge consumers to ‘Mark Their Territory’.”

—Michelle Christina Larsen

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Posted Oct 07 2011 in Denim Fashion » Lookbooks

Wrangler Jeans Continue To Be Cool In Europe


Yanno how we realized Wrangler jeans are cool in Europe (but still not really state-side) this past summer? Well, the Aussies have blown us away again with a sexy lookbook shoot for the Wrangler Autumn campaign for men & women. The shoot is relaxed and doesn’t try too hard (something a few brands should probably take notes on), with great saturated hues and angles that show off… erm, the denim. And some nice asses too. Our favorite pieces are the red cuffed-hem shorts and railroad stripe denim workshirt.

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—Michelle Christina Larsen

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Posted Sep 08 2011 in Denim Fashion » Lookbooks
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