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Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. Say what? Turns out scratch-n-sniff jeans are actually a thing, courtesy of Naked & Famous Denim. For $150, the men in your life can wear denim covered in raspberry-scented micro-capsules that release when scratched. Yum, yum.

2. Workers specializes in vintage-inspired reproductions, and their latest collection includes a denim tote that was inspired by a pair of Hercules overalls. It’s unexpected, and pretty excellent.

3. Gisele Bundchen looks smoking in the spring/summer 2012 Versace Jeans ad. Sure, she’s topless–but we don’t mind!

4. Wrangler has a new campaign video showcasing its youthful spring/summer line. Watch out! It might give you vertigo.

5. With the help of model Krystal Glynn and filmmaker Taylor Steele, denim brand OneTeaspoon created this visually haunting short film of a girl who encounters a denim-wearing clan in the Australian forests.

—Brie Hiramine

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Posted Feb 08 2012 in Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of denim industry inside info & our personal picks after scanning the web. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

denim-dose-chambray-wranglers-siwy-denim

1. Guys, if you’re looking for a cool way to lug around your stuff this fall, try the Kero Denim Demon backpack, constructed from naturally tanned hide and 15.5 oz un-signed selvedge denim.

2. Check out this behind-the-scenes video of Michelle Siwy talking denim right at the factory where her own jeans are made.

3. Ever wonder how Wranglers are made, step-by-step? You have? Seriously? You’re in luck!

4. Go behind the scenes where Levi’s Concept Designer Jay Carroll dwells, get some decorating tips, and envy his pillow collection (among other things).

5. Designer Licia Florio’s spring 2012 collection features chambray separates with unexpected design lines, like a cross-over closure open back jump suit and jacket with cascading neckline. Our favorite piece is the abstract collar, constructed from many woven collars. Edgy!

—Michelle Christina Larsen

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Posted Nov 10 2011 in Denim News

The 7 “Icons” of Wrangler Denim


When it comes to finding your perfect pair of jeans, the devil’s in the details. Little things, like the weight of the stitching and the number of belt loops, totally matter–you’re not being picky! Wrangler has paid close attention to the small touches, priding itself on seven unique “icons” that can be found on every pair of their jeans, so you can ride out and rock hard, just as the original rough-riding Western denim brand intended from the start.

1. Flat rivets
Won’t scratch your saddle
Using rivets to secure denim jeans at key points of strain helps to keep them in one piece. But the method has always caused trouble, scratching furniture, car seats and motorbike saddles. Wrangler’s smooth flat copper rivets “won’t scratch” – just as early adverts promised. They give jeans a refined aspect: more comfortable for you and whatever your rub up against.

2. Watch pocket
Keeps your coins trapped
In its earliest days, Wrangler commissioned expert tailor Ben Lichtenstein to create a range of shirts, jeans and jackets. One of “Rodeo Ben’s” initiatives was the deeper watch pocket with its curved, ergonomic shape. The pocket’s high opening along the waistband is sealed naturally by a belt. So anything you keep in there – key, coins, gum – is securely shut away.

3. Felled seams
For a more comfortable ride
Folded ridges of fabric at the seams are characteristic of jeanswear, but Wrangler makes this feature functional. By creating a downward-facing lip in the yoke above high backpockets, your wallet is held firmly inside – vital if your free-time leans to the extreme. Fully felled outseams are a signature of most Wrangler jeans. Because the seam sits flat against your inside leg, they’re more comfortable when riding. You’ll appreciate this next time you straddle your modern-day horse: a motorcycle.

4. Belt loops
Hold jeans to the waist
The 11 MW, the first Wrangler jeans, debuted in 1947 with seven belt loops. If you’ve ever worn jeans with five loops, you’ll know that the waist band slips free. Six improves things a little. But thread a Wrangler premium grade leather belt through seven belt loops and those jeans are locked to your body.

5. “W” stitching
Back pockets reinforced
Introduced in 1947, the “W” stitch is cattle-branding for jeans. Wrangler’s carry two “W’s”, embroidered onto each back pocket: initials that read “Western Wear”. Back pockets also have a tone-on-tone horizontal stitch for a second layer of fabric, reinforcing pockets from the inside. Wrangler jeans: strength throughout.

6. The patch
A unique symbol of quality
The right back pocket of Wrangler jeans has carried a patch since 1947. Initially this read “Blue Bell’s Wrangler Authentic Western Jeans”. Today, the name Wrangler stands alone, single-handedly representing tough, top-quality, authentic denim garments.

7. Rope logo
Tough outdoor denim since 1947
Wrangler’s “rope” signature is one of the ultimate icons of jeanswear. The rope was a sign of action: Wrangler jeans are designed for the outdoors, for freedom of movement, for surviving on your wits. The rope says, Wrangler is the original American outdoor denim brand.

 

—Brie Hiramine

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Posted Oct 28 2011 in Uncategorized
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