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DT Loves: ASOS Marketplace

After years of public school education the association between September and that back-to-school anticipation has been burnt onto our synapses. This antsy feeling often results in a strong compulsion to get prepared for the changes autumn brings, in other words, binge-shopping. The women on the Denim Therapy team always turn first to ASOS to satisfy this urge. The UK online retailer started in 2000 and launched ASOS Marketplace in 2010. This new expansion to their site serves as a platform for independent boutiques to sell their goods. We try to support our fellow small businesses whenever we can and ASOS Marketplace is a pretty good place to start if you like the styles the online giant sells. Check out our favorite denim pieces for fall sold on the Marketplace below.


ASOS denim crop tops

Left: Denim Crop Top by Mint Vintage, Right: Denim Crop Top by House of Jam


ASOS denim shirt denim jacket

Left: Reworked Denim Jacket by Avelinas Vintage, Right: Dark Denim BF Shirt by Cherry Cameto


ASOS denim jumper denim dress

Left: Buckle Pinafore Dress by Re:Dream, Right: Button Down Mini Dress by Vulgar


Emily B. McIntosh


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Posted Sep 23 2015 in Ask the Denim Stylist » Buys Under $100 » Denim Buys » Denim Fashion

Customer Review: Nicci of A Different Face

Nicci is the brain behind the blog A Different Face. She works in the tech industry with a background in art, which arms her with the perfect combination of experiences for well-informed beauty reviews and tips. Nicci recently used Denim Therapy for a crotch repair on her favorite pair of J.Crew Matchsticks. She says, “Possibly my favorite jeans ever are an ancient pair of J.Crew Matchsticks. I found them in my local consignment shop and they fit perfectly. And when I say perfect, I mean that. […] The more important thing to me is that I don’t want similar jeans, I want my jeans.” Well put!

Check out Nicci’s full in-depth review of our crotch repair at A Different Face. All photos credited to

Post-op photo of Nicci’s jeans with crotch darning by Denim Therapy below.

denim repair

A peak at the thin gauze on the inside of the repair used for extra support and a soft feel.

denim repair

J Crew




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Posted Sep 16 2015 in Ask the Denim Therapist » Denim Therapy

3 Ways To Wear The Frayed Denim Trend

While destroyed denim is a trend we’ve loved forever, but there’s a new version of deconstructed denim style in town: frayed denim is a huge deal this season, and from our favorite style news sites to our top shopping destinations in the city, it’s visible. Here are three of our favorite ways to work this on-the-rise trend into your wardrobe, stat.

1. Marques’ Almeida Fluted frayed denim midi skirt (below)

frayed denim trend shop jeans

2. Sonia Rykiel High-rise flared jeans (below)

frayed denim trend shop jeans

3. Steve J & Yoni P Distressed denim mini skirt

frayed denim trend shop jeans

Will you be wearing the frayed edge denim trend this season?

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Posted Sep 16 2015 in Denim Buys

Best Butt In America: An Interview with Natasha Wagner

Denim has always been an undisputed fashion staple, but it seems over the past few years designers have gotten more creative making the fabric even more modern, versatile and desirable to the American consumer than we could have dreamed ( you can finally satisfy your need for a fresh kimono and denim in one purchase). Denim has covered the the runway, been splashed across the newsstands (Marie Claire, Nylon, etc.) and swallowed the streets. With the beginning of autumn on our heels fall denim hysteria is fully underway and if you haven’t heard of Natasha Wagner yet, well, it was only a matter of time.

Fit models are used by designers to check the cut and shape of clothing on a live model and make adjustments before being introduced to the market. Your favorite pair of jeans hug you in all the right places and stretch with your movements thanks to fit models. Natasha is a denim fit model who has been unofficially dubbed the “Best Butt In America” by the denim industry. She has been featured in Vogue and Refinery29. She has been a denim fit model for over a decade for all the biggest names in denim (like Seven For All Mankind). We recently had a great opportunity to get to know the model better firsthand. America, meet Natasha Wagner. Read our interview below.

Natasha J Wagner best butt in America
Natasha in Mother Denim  Photo by Tommaso Mei

When did you start fit modeling? How did you begin to specialize in denim in your career?

My fit modeling career began 14 years ago while I was studying in college.  I feel very fortunate I fell into this line of work because it has become my true passion. When I first started fit modeling, I was young, shy, and knew nothing about fashion.  I began specializing in fitting denim because denim companies really liked my body proportions and height.  I was slender yet curvy with long legs.  Denim was also what I enjoyed fitting the most. I became an expert at measurements and detail proportions. Fittings can be long and boring if you’re just standing there while someone is pinning and making changes, so I decided to take a more active role.  I loved learning about the denim making process and was able to become involved and provide useful feedback, beyond just standing like a mannequin.  I also have an uncanny ability to remember numbers (something I inherited from my father, along with his long legs) and can remember most of the measurements of all the garments we fit, which helps when establishing target specs. Not to worry though, I am very professional and never share trade secrets with other companies.

What was the first major denim brand you modeled for?

My first major denim account was the brand GUESS.   My career in premium denim really skyrocketed a couple years later when I started fitting for Seven For All Mankind. It was perfect timing because I had just graduated from college and was able to take on more work, even though I was already taking mostly night classes to accommodate my fit schedule during the day.  It was also the beginning of the premium denim boom and I was able play a role in its success; it was all about the fit.

Do you have any experience modeling or fitting raw denim? 

Yes, I do have experience fitting raw denim (aka untreated, unwashed denim).  Some companies use raw denim to create a fit block first.  They then use that block as a base to cut the other jeans.  Those jeans are then sent to the laundry to have the different washes they developed for the season, allowing them to have samples jeans ready to fit.   Most of my companies do not produce just a raw jean, as cool as they are; they just aren’t comfortable to wear, especially for women.  However, if you do have the time and patience to break in your own raw jeans, you can get the best denim character and effects that you created all yourself.

Photo courtesy Seven For All Mankind

What is your favorite denim trend right now? What trend do you think will become big next season/over the next few years?

My favorite denim trend right now is the 70’s inspired jeans and details: high-waisted, braided waistbands with front patch pockets in a flare leg or skirt.  I think for the upcoming seasons the palazzo pants, culottes and flares are going to make the biggest statement in fashion denim.

What is your favorite cut?

I’m the girl who said I would never wear skinny jeans. Now, I will probably be the last one to stop wearing skinny jeans.

I’m sure you are familiar with all the big brands today, but we have a flare for nostalgia here at Denim Therapy. What brands were you wearing in high school? 

In high school during the late 90’s, I was wearing low rise, bootcut jeans made by Gap, L.E.I, Mavi, or Z. Cavaricci that barely covered my Converse Jack Purcell sneakers.

We have a lot of customers shyly referring to some holes as being in the “inner thigh” or “groin area” but we just say crotch! So we have to ask: butt or bum? Is there a formal or correct industry term?

I’m a little shy about using the word “butt” myself, but I find it necessary when describing my work.  On a daily basis when fitting, I hear these comments: “This makes her butt look big.” “This makes her butt look flat.”  “Her butt looks weird”.” “Her butt looks amazing!” I think those comments answers your question on the industry term. I personally like the French word for behind, derrière, over the words butt or bum.

Photo courtesy Seven For All Mankind

Let’s not forget the brain behind the bum! What books are you reading right now? 

I just finished the book Creativity, Inc. by Ed Catmull, the president of Pixar and Walt Disney Animation, about running creative companies and breaking barriers.  I discovered this book on Mark Zuckerberg’s Year of Books list, which I also recommend. I am starting the book NeuroTribes by Steve Silberman, which is about autism and Asperger’s syndrome.  I picked it up after hearing the author on NPR while I was driving home from work. I’m interested in learning more about the brain and the growing autism epidemic.

 What are your goals for the future? Where would you like to see your career 5 years from now?

This is a question I ask myself everyday to make sure that I am achieving my goals and allowing them to shift accordingly.  I would love to write a novel, loosely inspired by my life as a fit model as well as other personal experiences.  I think I have an inspiring and interesting story to tell about a previously insecure girl who never thought she would become the most in-demand denim fit model in a multi-billion dollar industry.  Don’t worry colleagues, friends and family; the book will be mostly fiction.  Five years from now, I hope I am doing what I do now or something more creative and fashion related.

Natasha in Levi’s Photo by Tommaso Mei

Want to see more of Natasha? Follow her on Instagram!

—Emily B. McIntosh






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Posted Sep 09 2015 in Uncategorized

Denim Culottes: You Know You Want Them

New season, new trend. Denim culottes are the latest style to change up the silhouette of fashion bloggers and trend setters around the world. While this style might appear hard to pull off at first, you’ll find that it can easily be paired with a sleek blazer, a crisp white top and a pair of heels or clean kicks. Shop our favorite styles below.


1. Steve J & Yoni P Denim culottes 2. Valentino High-rise denim culottes


3. Valetino Two-tone denim culottes 4. MiH Jeans  Sonny denim culottes


Image via POPSUGAR.

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Posted Sep 07 2015 in Denim Buys

Indigo Essentails: Free People Denim Picks

Some like their denim crisp and new, others like it with well-worn vintage vibes. It’s safe to say Free People is a brand that masters the latter of these aesthetics, and their indigo shop is a denim-lovers dream. From ’70s inspired wide leg jeans and jean overalls to indigo dyed scarves and canvas shoes, you’ll find a piece of magic to add to your wardrobe this season. There’s even a matching top and bottom that brings the denim on denim look to a chic new level. Shop our favorite Free People denim picks below.

1. Oversized Classic Buttondown 2. Denim Set


3. High Rise Chambray Gaucho 4. XO Denim Buttondown


5. Indigo Split Neck Bib 6. Shapeless Chambray One Piece


7. CP Shades Indigo Pocket Tunic 8. Denim Super Flare


Shop the whole irresistible indigo collection… and let us know what you go. @denimtherapy #denimtherapy

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Posted Aug 31 2015 in Denim Buys

Transition Into Fall Style With Printed Jeans

The lightness of summer style can transition nicely into fall with printed jeans. A hugely popular trend a few years back, there are still refined and stylish options in this style available. In fact, we absolutely love a subtle print paired with a white crisp shirt and some clean kicks or wedges. Browse and shop our favorite printed jeans for women below.

1. Stella McCartney The Skinny Boyfriend Jeans 2. Current/Elliott The Stiletto Skinny Ankle Jeans 3. James Jeans Twiggy Dancer Yoga Legging Jeans


4. One Teaspoon Awesome Baggies Jeans 5. Maison Scotch Polka Dot Boyfriend Jeans 6. Stella McCartney The Tomboy Jeans


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Posted Aug 25 2015 in Denim Buys

Levi’s 700 Series x Petra Collins Launch Party

We recently attended the new Levi’s women’s denim collection launch party at Milk Studios in the Meatpacking District. The event coincided with the release of the most significant change to the Levi’s women’s line since its inception. The Lot 700 update was an historic shift for a company so famous for its menswear. The theme running throughout the event was the staying power of Levi’s throughout American history. The new 700 series fit this big picture view by sticking with classic skinny and boot cut styles and avoiding temporarily trendy washes and treatments. However, the event was less geared towards previewing the construction of new pieces as it was focused on celebrating women’s empowerment. The walls of the warehouse featured dreamy lifesize portraits of influential badass babes in jeans by Petra Collins and glowing shadowboxes of vintage women’s Levi’s ephemera. Music by The Misshapes followed by a live performance by Lion Babe fed the crowd’s energy. Camera in hand and properly inspired by the triumphs of American women we waded through the warehouse packed with attendees decked in denim.

Levi's Lot 700 women's denim collection

Models styled in five flavors of the new collection from the 711 Skinny to the 721 High Rise Skinny.

Leigh Lezark of The Misshapes

Leigh Lezark of The Misshapes mixing.

Petra Collins photographs for Levi

Photographer of the evening Petra Collins does skinny jeans with a Bowie tee.

Lion Babe

Jillian Hervey of Lion Babe and Levi’s own Jimmy Everett share a blue carpet moment.

model Yuka Mizuhara poses at Levi's

Model Yuka Mizuhara styled in dark blue skinny jeans in front of vintage Levi’s ads.

Vintage Levi's women's levis

Detail of a pair of vintage women’s Levi’s with cinch back displayed at the event.

Check out more outfits of guests and models in the gallery below. Special guests included models Michelle Oullet, Nina Agdal, Carlotta Kohl, Georgina Burke and Jennie Runk.

[nggallery id=1300]

All images via Raffael Flores-Contreras

Emily B. McIntosh 

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Posted Jul 15 2015 in Events

9 Pairs Of Perfect Black Jeans For #BlackFriday

It’s black friday, and what better way to celebrate this post-Thanksgiving “shopping holiday” than to score yourself a fresh pair of black jeans? Perfect to pair with an oversize sweater or a mean leather jacket to block out the cold this winter, you won’t run out of ways to style any of these picks. Here are some of our favorites…

1. Rag & Bone/JEAN The Skinny Jeans in Pirate 2. GOLDSIGN Virtual High Rise Skinny Jean in Coated Black 3. FRAME Le Stacked Skinny Jeans in Film Noir


4. Current/Elliott The High Waist Ankle Skinny Jean in Black Coated 5. J Brand 23001 Honor Photo Ready Skinny Jeans in Graphite 6. SOLOW Skinny Jean Leggings in Black


7. Joe’s Jeans Leather Detail Stretch Pants in Sebastian 8. Blank Denim Patchwork Skinny Jeans in Boyfriend 9. R13 Leather Chap Jeans in Bedford



Happy Black Friday!

—Michelle Christina Larsen

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Posted Nov 28 2014 in Denim Buys

6 Denim Skirts We Want Now

Looking to add some variety to your wardrobe for fall? Think beyond the jean!  Paired with a cute top and the right accessories, a denim skirt might just be the answer to your outfit conundrum this season. Whether you prefer to rock floor length style with a side slit or love a classic a-line, we’ve got you covered. Shop six of our favorite denim skirt styles below. The best part? You can pair any of these with some warm tights and rock them right into winter.

1. American Apparel High Waist Denim Skirt 2. A-Line Denim Skirt in Apricot Acid Wash 3. Denim Mom Skirt in Mid Vintage Wash


4. Paul & Joe Sister Skirt in Patched Denim 5. American Apparel High Waist Denim Skirt 6. The WhitePepper Button Through Midi Skirt in Denim


Which is your favorite? Let us know on facebook!

—DT Staff

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Posted Sep 24 2014 in Denim Buys
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