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Levi’s 700 Series x Petra Collins Launch Party


We recently attended the new Levi’s women’s denim collection launch party at Milk Studios in the Meatpacking District. The event coincided with the release of the most significant change to the Levi’s women’s line since its inception. The Lot 700 update was an historic shift for a company so famous for its menswear. The theme running throughout the event was the staying power of Levi’s throughout American history. The new 700 series fit this big picture view by sticking with classic skinny and boot cut styles and avoiding temporarily trendy washes and treatments. However, the event was less geared towards previewing the construction of new pieces as it was focused on celebrating women’s empowerment. The walls of the warehouse featured dreamy lifesize portraits of influential badass babes in jeans by Petra Collins and glowing shadowboxes of vintage women’s Levi’s ephemera. Music by The Misshapes followed by a live performance by Lion Babe fed the crowd’s energy. Camera in hand and properly inspired by the triumphs of American women we waded through the warehouse packed with attendees decked in denim.

Levi's Lot 700 women's denim collection

Models styled in five flavors of the new collection from the 711 Skinny to the 721 High Rise Skinny.

Leigh Lezark of The Misshapes

Leigh Lezark of The Misshapes mixing.

Petra Collins photographs for Levi

Photographer of the evening Petra Collins does skinny jeans with a Bowie tee.

Lion Babe

Jillian Hervey of Lion Babe and Levi’s own Jimmy Everett share a blue carpet moment.

model Yuka Mizuhara poses at Levi's

Model Yuka Mizuhara styled in dark blue skinny jeans in front of vintage Levi’s ads.

Vintage Levi's women's levis

Detail of a pair of vintage women’s Levi’s with cinch back displayed at the event.

Check out more outfits of guests and models in the gallery below. Special guests included models Michelle Oullet, Nina Agdal, Carlotta Kohl, Georgina Burke and Jennie Runk.

All images via Raffael Flores-Contreras

Emily B. McIntosh 

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Posted Jul 15 2015 in Events

9 Pairs Of Perfect Black Jeans For #BlackFriday


It’s black friday, and what better way to celebrate this post-Thanksgiving “shopping holiday” than to score yourself a fresh pair of black jeans? Perfect to pair with an oversize sweater or a mean leather jacket to block out the cold this winter, you won’t run out of ways to style any of these picks. Here are some of our favorites…

1. Rag & Bone/JEAN The Skinny Jeans in Pirate 2. GOLDSIGN Virtual High Rise Skinny Jean in Coated Black 3. FRAME Le Stacked Skinny Jeans in Film Noir

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4. Current/Elliott The High Waist Ankle Skinny Jean in Black Coated 5. J Brand 23001 Honor Photo Ready Skinny Jeans in Graphite 6. SOLOW Skinny Jean Leggings in Black

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7. Joe’s Jeans Leather Detail Stretch Pants in Sebastian 8. Blank Denim Patchwork Skinny Jeans in Boyfriend 9. R13 Leather Chap Jeans in Bedford

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Happy Black Friday!

—Michelle Christina Larsen

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Posted Nov 28 2014 in Denim Buys

6 Denim Skirts We Want Now


Looking to add some variety to your wardrobe for fall? Think beyond the jean!  Paired with a cute top and the right accessories, a denim skirt might just be the answer to your outfit conundrum this season. Whether you prefer to rock floor length style with a side slit or love a classic a-line, we’ve got you covered. Shop six of our favorite denim skirt styles below. The best part? You can pair any of these with some warm tights and rock them right into winter.

1. American Apparel High Waist Denim Skirt 2. A-Line Denim Skirt in Apricot Acid Wash 3. Denim Mom Skirt in Mid Vintage Wash

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4. Paul & Joe Sister Skirt in Patched Denim 5. American Apparel High Waist Denim Skirt 6. The WhitePepper Button Through Midi Skirt in Denim

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Which is your favorite? Let us know on facebook!

—DT Staff

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Posted Sep 24 2014 in Denim Buys

MiH Jeans Introduces Ultra-Flattering Bodycon Collection


MiH Jeans is launching their third run of Bodycon Jeans on October 1st, featuring new washes and styles. The special fabric blend used in this collection ensures a flattering fit, and the brand new styles are definitely something to look forward to: The Bodycon Marrakesh, a narrow kick-flare jean, the Bodycon 5-Pocket Jean and the figure-flattering Bodycon Zipper Skirt. See them below. These jeans are almost guaranteed to sell out if the previous runs are any indication, so mark your calendars, ladies…

mih-jeans-body-con-collection

Check out MiH Jeansfor more.

—DT Staff

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Posted Sep 23 2014 in Denim News

These May Be The Most Comfortable Jeans In The World


…becuase they’re not even jeans. We’re not usually the ones to condone jeggings or “fake jeans”, if you will, but Rag & Bone is making us second guess our absolute loyalty to real-deal denim. They’ve released a pair of sweatpants for women, digitally printed with the “denim facade” of one their men’s selvedge jeans from spring 2014. The result? Totally legit to the eye, and totally comfy on your body. Can you tell the difference?

denim-sweatpants-rag-and-bone

Love these? Grab a pair here.

—DT Staff

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Posted Sep 04 2014 in Denim Buys

Baldwin Denim Launching American Made Women’s Clothing Line


American-made denim brand Baldwin is launching a full fledged women’s clothing line, which will include denim (of course), knits, outerwear, ready-to-wear and more. 2013′s GQ’s menswear designer of the year Matt Baldwin is at the forefront of the development, allowing his 5-year-old brand to flourish as demand increases for product exactly like his: classic, fashion-forward, and made in the USA. More specifically, the line features black and white nights, high waisted jeans, and denim workshirts. See the full lookbook here.

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baldwin-womens-denim

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—DT Staff

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Posted Mar 14 2014 in Denim News

We’re Having A Spring Fling With American Eagle!


We’re  having a spring fling with American Eagle, and one look at their latest lookbook will show you why. Their spectrum of fun neon separates, printed denim shorts, and comfy knits will have you feeling like you’re on vacay in an instant—and let’s face it: after this cold winter, we could all use a vacay. Stay tuned for style tips from American Eagle’s Style Director, Preston Konrad.

aerie-spring-lookbook

See all of the bright, springy looks below:

 

—Michelle Christina Larsen

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Posted Feb 28 2014 in Denim Fashion » Lookbooks

6 Basic Denim Shirts To Wear This Weekend


As spring gets closer and we all start ruminating over our warm weather wardrobe, it’s the perfect time to establish the basics. A classic denim workshirt is one of the most versatile and easy-to-wear pieces you can own. Whether paired with dark wash jeans or a skirt and some baubles, you can style this day-to-night, office-to-after-hours without any fuss. Check out our top denim workshirt picks for spring below.

1.  BLK DNM Jean Shirt 3 2. Rails Oversized Denim Shirt 3. BB Dakota Dakota Collective Lina Denim Shirt

denim workshirt women

4. Current/Elliott The Perfect Shirt 5. alice + olivia Loren Denim Shirt Dress 6. DSQUARED2 Denim Shirt

 

denim workshirt for women

—Michelle Christina Larsen

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Posted Feb 21 2014 in Denim Buys

Clothes You Can Live In: Gap Reimagines The Classics


Gap‘s Lived-In global marketing campaign features emerging and talented young artists including musicians, singers, actors and photographers wearing their authentic, worn-in Gap staples: youthful interpretations of classic, casual styles.

The “Lived-In” attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers. The campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius; and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out).

A second interesting component to the campaign includes an ad in Vogue magazine’s March issue: a first-ever tactile fabric print ad, which includes a fabric logo made from the cotton of a worn-in tee, driving home the idea of clothes you can live in.

gap-campaign

 

—DT Staff

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Posted Feb 20 2014 in Celebrity Style Watch » Denim Fashion

Take A Dreamy Oceanside Stroll With DL1961 Premium Denim


DL1961 Premium Denim recently released its Spring/Summer 2014 marketing campaign, meaning anyone who wasn’t already staring out their NYC office window at the falling snow, dreaming of summer, will now proceed to do exactly that. The new campaign features a serene and ethereal beach photo session, exploring a range of expressive poses. Shot by Boo George, the release pays homage to the lazy New York summer. Some shots remind us of romantic summer films, and honestly, we can’t stop playing this one over and over in our heads.

DL1961’s latest offerings are designed using technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing, so in addition to longing for beach weather, we’re craving a pair of these jeans too. See the full campaign below.

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“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”

How hard are you loving this? Tweet us at @denimtherapy and we’ll exchange longing sighs.

—Michelle Christina Larsen

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Posted Feb 18 2014 in Campaigns » Denim News
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